From the emergence of the supermarket to replace the mall, and become the main distribution channels for the daily necessities of the people, it only took a few years!
It is only a few years since the emergence of home appliance supermarkets to replace shopping malls and become the main channel for home appliance circulation.
China's auto parts distribution model is pregnant with profound changes, auto parts supermarkets are becoming a promising model for investors.
Recently, Ben Wang editor received a message, a chain of sales giants want to fully enter the auto parts, automotive supplies nationwide chain sales in 2005, the main form of auto parts supermarkets, is currently at a critical stage of the project. As of the time of the author's press release, he had not yet contacted the boss of the group, so this website has hidden the name of the company.
Imagine if the large-scale chain distribution companies like Suning, Gome, Dazhong, Wal-Mart and Wumart will invest in the circulation of auto parts. What will be the result? So where will auto parts city, distributors and production companies go?
If they enter, and succeed, the result is that in the next two years, China will have at least 50% of the auto parts city, that is, 200 will be forced to close; at least 50% of the Auto Parts City distribution companies and spread in the streets. Alley distributors will be forced to close their doors; most small-scale parts manufacturers will also lose their distribution channels and be forced to close their doors; auto supplies distributors and small-scale production companies will also face unprecedented impact. It is estimated that there will be no less than 100,000 affected dealer companies and no less than 5,000-10,000 auto parts/car accessories manufacturers. The affected population will not be less than 1 million.
In order to understand the degree of recognition of the auto parts supermarket model by the market, the editor of this website has contacted several veterans of Auto Parts City, several company CEOs, and some important association leaders in the industry.
The general manager of a famous enterprise thinks: I am so rich in funds, I understand the industry so well, I can't think how they might succeed; moreover, large supermarkets such as Wal-Mart, Wumart, etc. are not affiliated with auto parts supermarkets in China, others are not. May be successful. (If readers of this site comment on this paragraph: borrow a management aphorism: only dare not think, can not do.)
A well-known auto parts city boss: at the end of the year, very busy, how can I have time to consider this issue, but the auto parts market is large and the water is very deep, there are 10,000 kinds of parts and components for each model, hundreds of models, the amount of funds needed is too large, auto parts Supermarket success is not so easy. (This site reader comments: The matter is artificial, you did not even do, how do you know not to say? Hey!)
An important leader of a famous association: Auto Parts Supermarket is a good model, but it needs strong capital, a strong industry background, a supermarket management model, a good distribution system, domestic chain sales experience, and can gather these together It is too difficult, so I am not very optimistic about this model at present. However, if this model is successful, it will have a very strong impact on the existing system, many companies will be eliminated, and some of the unique, branded companies still have market space. (This site reader comments: fairly objective!)
Many people interviewed believe that the auto parts supermarket model is still a concept. Below we briefly analyze whether it is like many people think?
We take Suning, Gome, Dazhong, Wal-Mart, Wumart and other large chain distribution companies as examples to see if they are likely to become the founders of Auto Parts Supermarket.
Suning, Gome, and Dazhong are the three home appliance chain distribution companies with abundant funds. There are numerous sales platforms throughout the country, many years of experience in national chain sales operations, ready-made distribution systems, years of experience in channel management, and rich experience in negotiating with manufacturers. The industry background is their biggest problem. Large supermarkets such as Wal-Mart, Wumart, and home appliance chain distribution companies now lack the distribution system.
If they hire auto parts consultants, they can largely solve the problems of the industry background. Auto Parts City can hire senior consultants and vice presidents, auto parts supermarkets can do the same. Therefore, the industry background is not too high for these companies. The threshold.
In the eyes of most people, the establishment of auto parts supermarkets requires the entry of more than 100 models of parts and components, tens of thousands of components for each type of vehicle, and each type of component requires a certain number of stocks. The funds required are as mentioned above. Businesses also have to deter. However, to change the train of thought, suppose that: a company cooperates with many insurance companies to become auto insurance designated maintenance products, the insurance company settles auto parts supermarkets on a monthly basis, auto parts supermarkets collect the money after arranging the money, and arranges for supplier settlement, and as a result, auto parts supermarkets. It is only necessary to pay the deposit before the supplier's product enters the supermarket. In this case, the required funds may be one tenth of our estimate.
China's current national conditions are: The final auto parts to the user's hands, need to go through the repair shop. Therefore, some people believe that: seizing the repair factory for a short time, is unlikely for auto parts supermarkets. From the repair market analysis, the current repair market, the largest part of the income for car insurance repair, auto insurance maintenance mainly by the insurance company, as long as auto parts supermarkets and insurance companies to establish strategic cooperation, insurance company designated auto parts supermarket products for the repair factory must use products, , Auto parts into the user's largest channel is occupied by auto parts supermarkets, thus, tens of thousands of dealers will face closure.