Giant auto parts industry rushes to capture the Chinese market


At present, the global automobile giants are increasingly expanding their proportion of domestic procurement; on the other hand, more new models are being launched simultaneously with the world in the Chinese market, and the corresponding demand for domestic auto parts supply is growing. As a result, the global auto parts giant has also accelerated the pace of beachheading.

A few days ago, Saint-Gobain safety glass, one of the world's largest automotive glass manufacturers, and Korea Glass jointly invested in the establishment of a new company in Shanghai. Saint-Gobain safety glass has 24% of global market share and 45% of European market share in global automotive glass manufacturing. It is said that one in every four cars in the world uses its products, and the strength is abundant.

The new company's manufacturing plant has an investment of 72 million U.S. dollars and a production capacity of 1.5 million sets of automotive glass. Its designed capacity not only can meet the needs of the regional market, but also the new company's products will be exported to Northeast Asia in addition to the supply of the Chinese market, thereby reducing the impact of temporary fluctuations in the Chinese automobile market. At present, the company's major domestic customers include Beijing Hyundai, Dongfeng Yueda Kia, Volkswagen Group, Shenlong Automobile, Changan Ford, and Dongfeng Motor.

The senior management of the company stated that although the Chinese auto market is undergoing an adjustment period and the growth rate has slowed down, from the long-term perspective, the Chinese auto market will grow by 15% to 20%. Of course, the auto glass market will also be the same. increase. Due to the road and traffic conditions in China, the aftermarket is relatively large.

On the other hand, those new models that the world is launching at the same time have a high level of manufacturing technology for parts and components and do not have a mature supply system in China. The new company will enable global automakers that are building factories in China and achieving local production to obtain global quality products in China; at the same time, they can also provide advanced technology and complex shape products to meet the needs of new models.

From the expert point of view, more and more global auto parts business forces are in-depth in China and will bring about an overall improvement in the industry's technology, quality, and cost management. However, the international competition in China's auto parts market will also continue to escalate, and foreign-owned and Sino-foreign joint ventures may occupy a higher market share. Apart from satisfying the domestic demand for fast-growing parts and components, it is still the main export overseas supporting market. power. Therefore, how to get in touch with the world, how to dig in the challenges, and give full play to the advantages are worthy of deep thinking by domestic automakers.