According to the latest statistics, the number of private cars in China has exceeded 10 million, and cars are increasingly becoming a type of mass consumer goods. At the same time, people are even more caring for their car. According to market research, at present more than 60% of private car owners have the habit of external car beauty maintenance. It is not difficult to see that the automobile beauty industry has a huge market development space in our country. According to European and American statistics, in a fully mature international automotive market, the sales profit of automobiles accounts for only 20% of the profits of the entire automotive industry, while the profits of spare parts supply account for 20%, and 50% to 60%. Profits are generated from the automotive service industry. The turnover of the US auto service industry has surpassed the sales of auto vehicles, and the annual output value of a car beauty industry alone has exceeded US$350 billion.
An incomplete statistic shows that in China's mid- and low-end family cars, the annual cost for vehicle cleaning, maintenance, and maintenance is more than 3,000 yuan, and the nursing costs for medium-to-high-end cars will far exceed this figure. . For big cities like Guangzhou, the annual amount spent on the automotive service industry is a very impressive figure. Therefore, industry experts have pointed out that this gold mine to be tapped may contain huge business opportunities of tens or even hundreds of billions of yuan.
It looks like this is an exciting market, and many individual investors are eager to get a share of this fast-growing, lucrative automotive beauty market. But is it really possible to get the expected lucrative benefits as investors hope? The reporter visited several of Guangzhou's earlier established, larger car beauty service companies.
Small scale, low technical content, high returns
For small and medium-sized investors, they usually enter the market in the form of small car beauty shops. The service content is mainly based on ordinary vehicle cleaning and sales of a small number of automotive products. The operators of several large-scale automobile service centers invariably believe that, in terms of the current market conditions, the market for such services with a single service item, lack of scale and technical content is very narrow, and “money†is not good. The main reason is that the amount of investment is too small, scale and service are difficult to upgrade, and with the rapid growth of the number of private cars and changes in consumer attitudes, "roadside stalls" type of simple beauty shop began to be favored by the owners, in the price In similar circumstances, people are more willing to go to car care shops that have higher grades. Of course, in order to facilitate the convenience and low cost, small car beauty shops may attract some taxis and public vehicles for consumption, but due to the special use of these vehicles, consumption is mainly confined to the most basic car wash, and illusions pass 10 yuan or even 5 yuan each time. It is obviously unrealistic for the car wash service to enlarge and strengthen the company's scale. In boutique sales, due to size constraints, boutiques cannot compete with large-scale supply stores regardless of their variety and price, and therefore they are difficult to accomplish.
With the increase of private car owners and the intensification of market competition, consumers have become more and more critical. The small auto service shop has no scale, no grade, no three features, and the market space is unusually narrow. Although the automobile service industry looks beautiful, there are a lot of hidden dangers inside. Experts suggest that small and medium investors must be cautious before embarking on this single-plank bridge.
It is a short cut to enlarge and make grades to join the chain management
The words of a person in charge of a large car service center in Guangzhou can explain the problem: As far as the status quo of Guangzhou is concerned, car service companies must make big improvements. Even if you are only running a temporary street car wash, you have to think about how The ability to make the store bigger and better, and the traditional slap-up style of operation can't be established in the market.
For well-funded investors, there is no difficulty in achieving one step. However, as a small investor has limited funds, it is also difficult to use the traditional business model to roll and expand. What should I do? Experts have provided an idea: The scale can be gradually enlarged, but the grade must be one step, the solution is to join the chain of well-known automotive service brands. Although it requires a certain amount of franchise fees, it is worth comparing with the return. First of all, the famous brand name brand effect can be used to make grades in one step. Secondly, perfect staff training, unobstructed purchase channels, meticulous management system and clear business ideas can be obtained in the chain institutions. These perfect packages are independent operations. Unavailable; last but not least, using the exclusive technology of the chain can make its own operating characteristics very clear, and achieve localized monopolies. For example: Entering a chain institution with limited funds, and obtaining one or more fistful techniques among them, such as the current fashionable sound insulation project or the installation of skylights, can be said that apart from the scale, the grades and features are all in place. This approach not only freed itself from the tendency of many small auto service shops to fall into the category of low-grade operations and low profit returns, but also achieved relatively much higher stability due to the integrated management of chain stores.