In the first working week of 2004, three top-level Motorola employees received an interview with Tianjin media in the Tianjin Development Zone. They said that although Motorola’s performance in the personal communications business declined during the past year, its impact on Tianjin was not Big and next year, automotive electronics factories will be put into operation in Tianjin.
Motorola’s president and chief operating officer, Mike Zafirovski, revealed that the automotive electronics factory will be put into production in Tianjin in 2005, which will be an important part of Motorola's “2+3+3†strategy.
Automotive electronics factory put into production next year
According to Shi Dajun, Motorola's senior vice president and president of Motorola (China) Electronics Co., Ltd., the rapid development of the automotive industry in the past two years is exciting, and the proportion of automotive electronics has also increased year by year. It is expected that by 2006, China will become the second largest in the world. Big car market. At present, Motorola has an advanced vehicle-mounted communication system, and its market share in the United States has reached more than 80%. Its automotive electronics products are mainly provided to automobile manufacturers. After the auto electronics factory in Tianjin is completed, its products can also meet the needs of international car dealers. Automotive electronics products will be multi-faceted, such as for safety and environmental protection.
40 new mobile phones unveiled during the year
Although the sales of mobile phones in 2003 were not very satisfactory, Motorola still placed great hopes on the mobile phone market this year. Mike Zafirovski explained that the lack of mobile phone accessories last year has been effectively solved, which will lay a good foundation for the market to seize the market in the future. In 2003, Motorola launched 30 mobile phones. In 2004, Motorola will further introduce 40 mobile phones. This figure also set a record for Motorola's new mobile phone launch in one year.
“Now at the Motorola mobile phone production plant in Tianjin, a brand-new A768 mobile phone has already been released. The phone is compatible with voice, data, camera and other functions, but also has a 60-minute video shooting function,†said Mike, according to Motorola’s plan. The 40 mobile phones will be listed at a rate of 10 units per quarter, of which 70% will be produced in Tianjin's mobile phone factory.
Digital TV is listed this quarter
Regarding Motorola's advancement into the digital TV field, Mike revealed that the company’s related products have already appeared in Asia and related products will be displayed at the US exhibition this month. Judging from the current situation, he believes that the prospects for the development of information appliances are good. In addition to the Asian market, the North American market is also their direction of development.
According to a Motorola spokesperson, Motorola’s first digital television product will be listed on the Chinese market in the first quarter, but the person in charge did not disclose any more information on the price side.