In July, the backbone market for commercial vehicles, the medium and heavy truck market, continued to rise after the rapid recovery in June, maintaining a rapid and steady growth.
Increasing market concentration
According to statistics from the China Association of Automobile Manufacturers, in July, a total of 39,321 heavy-duty trucks were produced and 41,690 were sold, with a production and sales rate of 106.02%. Among them, heavy truck market, FAW, Dongfeng to 12109 and 9387 sales still firmly occupy half of the country, the two heavy truck giant's market share reached 36.82% and 28.54% respectively. China National Heavy Duty Trucks, Beijing Automotive, and Shaanxi Automobile accounted for the majority of the other half of the market, with sales of 4,083 vehicles, 2,857 vehicles, and 1,900 vehicles, with market share of 12.41%, 8.69%, and 5.78%, respectively. It is worth noting that the top six heavy truck manufacturers, including Chongqing Hongyan, have almost monopolized the market share of heavy trucks, with a market concentration of 96.9%.
The medium-duty truck market is still Dongfeng and FAW leads the way with 32379% and 2497 units of sales, respectively, occupying 36.79% and 28.38% of the market. Beiqi, Shaanxi Auto and Sichuan Auto have 1,109, 736, and 480 units respectively. The sales volume accounted for 12.6%, 8.36% and 5.46% of the market, respectively, immediately after the two giants. The above five companies accounted for 91.59% of the market share of China Card.
Although FAW and Dongfeng have the absolute advantage of seemingly indestructible markets, Beiqi, CNHTC, and Shaanxi Auto, which are closely following them, have grown at speeds exceeding 70% or even 100%, and their rapid development momentum is not to be underestimated. watch for. It is particularly worth noting that Beiqi Foton is relying on the Auman series of flagship products, not only successfully squeezing into the first square of the medium and heavy truck market in the first half of the year, but also showing a strong upward momentum in July.
In general, the competition in the heavy truck market in July is mainly carried out between big groups. This fierce competition will also intensify as the market concentration increases. It is worth noting that several major medium- and heavy-duty card manufacturers do not satisfy the need to occupy a place in the domestic market, but seek to seek greater space for development. At present, several major companies, such as FAW and Dongfeng, are in full swing contact with domestic and foreign counterparts. The trend of mergers and reorganizations and industrial integration is accelerating.
Macroeconomic policy is still far-reaching
Judging from the trend of the heavy truck market in the period from January to July, the macroeconomic policies of the country still have a significant impact on the medium and heavy truck market. After the market fell to a freezing point in May, truck sales picked up in June, and the steady rise in sales in July will continue for some time. The effectiveness of the unified nationwide highway truck overloading and overloading campaign that began on June 20 has begun to show. At the same time, the “Road Traffic Safety Law†that began on May 1 and the Euro II emission standards for automobiles that will be implemented on September 1 will be launched. It also enables users to favor products that meet road safety regulations and comply with environmental emission standards. The adjustment and implementation of macroeconomic policies have made it difficult for many commercial vehicle manufacturers with unregulated production and operation. However, for large-scale automobile manufacturers, this is undoubtedly a huge business opportunity for consumers and market share. Dongfeng and FAW's timely launch of products that meet the requirements of national laws and regulations is precisely the secret of their rising sales. The liberation brand multi-axis "84" series products launched by FAW Jiefang Co., Ltd. to meet the overload and overrun regulations reached 5,400 units in July, setting a record high for the sales of single brand models for liberation brands.
In addition to launching new products, manufacturers are also working hard in other areas. During the high-temperature holidays, Dongfeng Commercial Vehicle Co., Ltd. restructured its longest assembly line and quickly increased the production capacity of the double-front-bridge heavy-duty trucks currently on the market. This not only ensured Dongfeng’s production and sales of two harvests in July, but also It also made full preparations for its sales battle in August and September.
From the production and sales plans of various manufacturers, we can see that everyone has high hopes for the second half of the year. However, based on the impact of the country's macroeconomic controls and inventory pressure, it is still too early to say that the situation in the heavy-duty truck market in the second half of the year will be excellent.