Various well-known tire companies adjust brand strategy to cope with changes in the market

Compared with vehicle manufacturers, auto parts, especially tire companies, often play a supporting role on the brand stage. But behind these not-so-faint products, the brand's Raiders at the forefront of the market are equally exciting.

Goodyear Tire & Rubber Co., Ltd. recently released its first quarter 2013 financial report, saying that its operating income for the quarter increased compared to the same period last year. The company later released a message saying that Goodyear was awarded the "Boeing Supplier of the Year" title.

Richard Claymer, Goodyear’s president and chief executive officer, said: “Although the global economy is still uncertain, Goodyear can once again achieve significant earnings growth in this challenging economic environment. We are very satisfied with this. The results of the first quarter of 2013 proved that our strategy of actively targeting the target market segments, increasing production, and selling innovative products was effective, and this effect was particularly evident in the North American market. Better than expected performance.”

“We are still full of confidence in realizing our company's full-year goals. Our global 2013 operating income target will remain unchanged. This target will increase by more than 12% on the basis of revenue in 2012 and will once again set a record high.” De Kramer said.

Goodyear’s sales for the first quarter of 2013 were US$4.9 billion, a decrease of US$600 million compared to the same period of the previous year, of which, the decrease in tire sales led to a decrease of US$364 million in sales; other tire related businesses, especially those in North America The drop in chemical sales led to a decrease in sales of US$178 million, and the unfavorable exchange rate effect resulted in a decrease of US$115 million in sales during the quarter. Tire sales totaled 39.5 million in the quarter, a decrease of 8% compared to the same period in 2012, mainly reflecting lower sales in Europe.

The Michelin Group also announced the financial report for the first quarter of 2013 recently. Michelin announced that it achieved sales of 4.9 billion euros in January-March, in line with its full-year outlook. The company also said that in the European market, the demand for car and light truck tires is weak, and the demand in North America is also disappointing. The group is exploring new markets. With regard to the differences in market trends between mature markets and emerging markets, the demand for original tyres has fallen, especially the impact on tires caused by construction vehicle tyres and the reduction in the cost of raw materials. This company is actively responding to these issues. .

The activity of another famous company is entirely another model. Bridgestone recently announced that the “TCS Tire Safety Check Activity” organized by Bridgestone (China) Investment Co., Ltd. was officially launched. In the next two months, the event will successively land in hundreds of cities and regions across the country, helping the majority of automotive users understand the key to the proper use and maintenance of tires.

The company’s announcement stated that April 30, 2013 was the ninth “National Traffic Safety Rethinking Day”. It is worth noting that the accidents caused by high-speed punctures account for a considerable proportion of the “killers” that make traffic accidents such as speeding, drunk driving, fatigue driving, and illegal driving. The maintenance and maintenance of tires in daily life are crucial to avoid such accidents.

It is reported that in the "TCS tire safety inspection activities," Bridgestone in the vicinity of the wing of the shop and other stores, send professional and technical personnel for the majority of owners tire pressure, groove depth, trauma and other free testing. Bridgestone has already fully prepared for event promotion, professional service personnel and equipment configuration. According to a conservative estimate, more than 100,000 vehicle owners will benefit from more than 500 activities across the country in 2013. This is precisely the service model of Bridgestone’s highest image store, “based on the service model of auto service stores. Quality products, advanced equipment, and first-class service with peace of mind, continue to meet the diversified needs of Chinese car owners.

Not long ago, the well-known company Kumho Hana Group transferred a 1 million yuan donation to the Chinese Embassy in Korea to support the reconstruction of the earthquake-stricken areas in Sichuan Province. Three companies, including Kumho Tire, Asiana Airlines, and Kumho Express, which operate in China, participated in the donation. At the same time, Asiana Airlines, which operates flights in Chengdu, Sichuan Province, decided to provide unpaid air transportation services for earthquake relief supplies. In the 2008 Wenchuan earthquake in Sichuan, Kumho Asiana tires also transmitted 200,000 U.S. dollars relief donations to the Korean embassy, ​​and sent Asiana Airlines urgently to deliver disaster-relief items such as drinking water, bowls of noodles, and aircraft blankets to the affected areas.

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