Guan Yongsheng: Operational Skills of Successful Soft Paper Marketing

With its strong spending power, China’s online market has evolved into another major marketing area that the domestic business community cannot ignore. As a brand-new business platform, the Internet has its unique operating habits. How do Chinese companies that are accustomed to traditional marketing routines face this emerging market?

March 25, 2011, Beijing Ruisai Building. A large number of website branding camps held a ninth round of online marketing training - to solve the traditional enterprise network integration marketing injury. In the course of the event, Guan Yongsheng, a marketing expert of China Power Online, introduced the operation skills of soft language marketing.

Guan Yongsheng stated that soft-text marketing means that the company's brand or activities attract people's attention through the form of articles. With appropriate media promotion, the company's brand is recognized by the audience and achieves communication results.

Soft text marketing is currently the most common in the media with the "appearance" of news reports affecting consumers, but as companies use too frequently, the audience is also immune to this, how to break the deadlock, become marketing people are thinking The problem.

Guan Yongsheng stated that soft word marketing can be regarded as word of mouth marketing, and its core point is whether there are good ideas rather than large-scale media coverage. Only attractive articles will be repeatedly hyped.

Soft text marketing can be repeatedly introduced through blogs to achieve the purpose of deep dissemination. Enterprises can repeat the hype by building a blog. This method will produce results in about half a month.

In addition, soft papers may choose to operate in the community. According to people’s many successful forum speculations at home, people found that forum postings can use pushers to stir up ideas – the opposite of pushing hands, provoked clashes, and gradually attracted the participation of netizens, ultimately achieving marketing goals.

After experiencing the “small moon and moon” incident during the past eleven long holidays in the past, people in the corporate marketing community also experienced the charm of the forum's hype. Perhaps this will be a turning point, allowing companies to gradually understand the characteristics of online marketing, planning out more Many successful marketing cases.