Michelin: Will Further Increase Investment in China

In an interview with Rio de Janeiro's recipients, the Michelin Group CEO Michel Rolière of the French Michelin Group said that Michelin attaches great importance to the Chinese market and will further increase investment in China.

Michelin recently held the 10th Michelin Road Traffic New Energy Innovation Challenge in Brazil. He Li told reporters during the Challenge that with the booming Chinese auto market, the demand for replacement tires for Chinese family vehicles will also continue to increase. This provides an opportunity for the development of Michelin tires in China.

He said that in the international tire market, 25% of the original tires, 75% of replacement tires. At present, most of China are new cars, so the original use of the main tires is mainly used. However, with the development of the Chinese automobile industry, the Chinese tire market will gradually move closer to the replacement of tires.

He Liye said that the Michelin Group regards China as an important area for future development. He said: “Because of the large volume of business in China, it is difficult to imagine putting China and the entire Asia Pacific region together. We can only use the Chinese market as a separate region (management).”

He disclosed that Michelin plans to relocate the factory in Shenyang, China, to a new site. The scale of the relocated factory will be much larger than the current one. The Michelin Group will produce truck and passenger car tires at the new plant and will also produce car tires in the future. This relocation and expansion plan will be the largest investment project of the Michelin Group.

Last year, affected by the increase in the prices of raw materials in the international market, the Michelin Group adjusted the sales price of tires for the Chinese market. He Liye explained: “The increase in tire raw material prices in the past six months has had a huge impact on us. According to our calculations, raw material costs increased by 700 million euros in 2010 compared to 2009. For a company, we Can not afford such a high cost, so have to transfer this part of the pressure on consumers."

However, He Liye believes that Michelin tires have an advantage in quality. In the long run, the company will strive to reward consumers by improving technology and reducing costs.

Founded in France in 1889, Michelin has an annual production capacity of 190 million tires and has sales offices in more than 170 countries and regions.

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