SAIC Commercial Vehicle Co., Ltd. was officially unveiled and the first product was launched in the second half of 2011.
On March 21, 2011, Shanghai Auto Commercial Vehicle Co., Ltd. was officially opened in Shanghai. This is another major strategic move of SAIC Motor Co., Ltd. in the field of commercial vehicles following the release of the international commercial vehicle brand MAXUS Chase on February 28, 2011. Shanghai Automobile President Chen Hong, Vice President Xiao Guopu and government leaders attended the unveiling ceremony.
After grasping the development trend of the commercial vehicle market, SAIC Motors, after successfully acquiring all the intellectual property and technology platforms of the MAXUS brand, relied on its own strong system capabilities and human resources to fully integrate its advantageous resources and create a commercial vehicle business. SAIC Commercial Vehicle Co., Ltd. has drawn elite teams from SAIC's passenger car and commercial vehicle companies, established research and development, manufacturing, marketing and procurement teams, built a complete process system, and established a leading level of lean in the domestic commercial vehicle industry. ,flexibility,information production and manufacturing base. The establishment of this company marks that SAIC's commercial vehicle business has officially entered the corporative operation stage from the project construction stage.
SAIC's commercial vehicle company upholds the brand spirit of "technology, trust, and enterprising" of MAXUS Chase. With a deep understanding of the needs of consumers, the company has carefully planned commercial vehicle series products for the global market. Its first wide-body light passenger car product has entered the pre-listing preparation stage and is scheduled to be unveiled at the Shanghai Auto Show in 2011 and will be launched in the second half of 2011.
SAIC Commercial Vehicle Co., Ltd. is committed to becoming an internationally competitive commercial vehicle company and will provide consumers with high starting point, high quality, and high standard commercial vehicle products and services. The industry believes that with the establishment of commercial vehicle companies, the international legendary commercial vehicle brand MAXUS Chase will continue to shine.
Accelerate business development strategy
With the official listing of SAIC Commercial Vehicle Corporation, during the 12th Five-Year Plan period, SAIC Motor Co.’s dual-wing development pattern has officially surfaced.
In October 2009, SAIC's commercial vehicle project team was established. In March 2010, SAIC approved the formal operation of the project team. SAIC has attached great importance to commercial vehicle projects and has integrated the technical power of Shangnei and Nanjing Automobile, including passenger car companies, to build an autonomous commercial vehicle. In fact, SAIC's attention is not without reason. Compared to the sales volume of more than 3 million units of SAIC Motor in 2010, sales of commercial vehicles can even be ignored. The domestic three major automobile groups Middle East Wind and FAW Group's commercial vehicle projects are far more than SAIC.
Obviously, the birth of the autonomous commercial vehicle project means that SAIC Motor, a passenger car and a commercial vehicle, will be turned upside down to become a balanced and comprehensive automotive industry group.
Compared to Dongfeng and FAW, which are already quite large in terms of parts and vehicle products, how SAIC Motor will build a commercial vehicle block in the future has clearly become a strategic choice for SAIC executives. Different from other commercial vehicle companies, the running mode is also different from the joint venture mode with foreign companies. SAIC Commercial Vehicles has chosen a strong model for acquiring high-quality assets overseas and creating high-quality integrated products in a short period of time. After becoming stronger first and then expanding, it will create two domestic and international markets and eventually form a strong brand.
Into the wide body light passenger market
Do not want to repeat the traditional commercial vehicle to create a model of SAIC, choose to cut into the high-profit and high-growth wide-body light passenger segment market. According to public data, the growth of the passenger car market in February 2011 has fallen sharply, but the wide-body bus segment has grown by more than 40%. According to analysis by industry insiders, although the sales volume of light body and light passengers is not bright, their profit rate is high. Compared with Dongfeng FAW's commercial vehicle soft power for many years, SAIC is not dominant in the cost of the entire vehicle. Therefore, choosing a market with wide profits and lighter passengers with higher profits is a good move.
The fierce competition in the domestic commercial vehicle market is confined to price competition. It is precisely for SAIC Motor that it wants to avoid this vicious circle of competition and competes with its competitors in terms of product quality, safety, and environmental protection.
It is understood that the first wide-body light passenger vehicle of SAIC Commercial Vehicles has entered the pre-listing stage and is scheduled to debut at the 2011 Shanghai Auto Show and will be listed in the second half of the year. The product launched earlier was developed by LDV in the UK in 2006. After SAIC acquired all the assets of LDV in 2009, it immediately made a localization match. In view of the particularity of commercial vehicle R&D, two wheelbase series products will be launched on this platform. SAIC Commercial Vehicles does not rely on a single product to compete with the world. Apart from the upcoming wide-body light passenger products, the second vehicle platform for SAIC Commercial Vehicles is under development. The second platform is not a wide-body light passenger product, but is another fast-growing commercial vehicle segment. SAIC Motor, which has been losing many years in the commercial vehicle sector, apparently came up with the “smooth running posture†and the third-largest vehicle platform is already in the preliminary study.
Expand overseas markets
In fact, Jiangling Transit and Nanjing Iveco have been holding this market for many years in the light-velocity market segment that SAIC has achieved. What is even more interesting is that Nanjing Iveco has already become an important commercial vehicle segment for SAIC through the cooperation with SAIC Motor. When SAIC's own brand models enter this sector, will it form an embarrassing situation in the same room?
Both Chase and Iveco are important brands of SAIC's commercial vehicles. There is a certain degree of overlap between the two products, but more important is the combination of advantages. Although the two products are similar, they still have different positioning. For example, Iveco is a non-loaded body, while Chase is a load bearing type.
Before being acquired by SAIC, LDV had 40,000 vehicles in its possession all over the world, and the internationally-oriented Chase brand apparently will not give up this already formed international market. It is reported that SAIC's commercial vehicles will expand to four overseas regions such as South Africa after the first-to-market model is selected. The initial internal and external sales ratio will be approximately 7:3, and the medium and long-term is expected to be half-open. According to the 12th Five-Year Plan of SAIC, by 2015, SAIC's own brand of commercial vehicles will achieve a sales target of 100,000 units. For the 2011 sales forecast, the new models will only be listed in the second half of the year, and sales in 2011 are not expected to be high.
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