Recently, when we visited several automobile manufacturing companies, we often heard from Xinhua Zhanwang Automobile Paint Co., Ltd.'s trust and recognition in the speeches of car manufacturers. Why is Xin Zhanwang car paint so popular with car manufacturers? What is unique about the product? To find out, we visited Xie Pingzhan, chairman of Fujian Xinzhanwang Chemical Co., Ltd.
We drove to Zhangzhou, Fujian Province to explore the high-reputation manufacturers and the founder of the Xiwangping brand painter Xie Pingzhan. Just arrived in Zhangzhou, Fujian border trade tourism area, a modern paint production base covering more than 40,000 square meters --- "Xin Zhanwang Chemical" immediately jumped into sight. It is backed by Shenhai Expressway, facing the 324 national highway, connecting with Xiamen in the north, and connecting with Chaozhou and Shantou in the south. This is Fujian Xinzhanwang Chemical Co., Ltd. (hereinafter referred to as Xin Zhanwang Company). It is reported that Xin Zhanwang Company developed from a small trade company in 1997 to an annual output of more than 20,000 tons of paint, with an annual output value of 300 million yuan, ranking among the top chemical paint companies in the same industry in China. We met the man who was only 40 years old at the center of the R&D center Xie Pingzhan.
From the wage earners to the paint industry's trend-bearing children, we learned from the conversation with the chairman of Xin Zhanwang Company that Xie Pingzhan’s family was not well-to-do, when he was young, he went out to work, and for the first time he came into contact with the painting process. He was very obsessed. After entering the industry, he devoted his spare time to the exploration of business development, process control, construction technology, and basic management. Because of his outstanding ability, he soon grew into a good corporate manager.
Years of paint career, Xie Pingzhe has a better understanding of the industry, its management capabilities have also been recognized by the industry, many companies hired him with high salaries, he was rejected by the rumors, because of the pioneering spirit of the South Fujian people make it The belief in self-employment has sprouted. Xie Pingzhan, who had just turned 30 in 1997, came to Zhangzhou, Fujian. After comprehensive understanding of the market, he decided to establish Xin Zhanwang in Zhangzhou. After continuous hard work and difficulties, the company’s performance has increased steadily and gradually accumulated. Some of the original capital.
Combining strengths with foreign brands Xin Zhanwang took the stage and after years of accumulation of original capital and sales experience, Xie Pingzhan began the investigation of the coating market, and made all-round adjustments and reforms to the original company's product line, and decided to use technology fluently. The high content of automotive paints and related auxiliary products as a new starting point.
At this time, it coincided with the United States DuPont company with a series of automotive paint will be quick to seek long-term partners in Fujian. Xie Pingzhan seized this golden opportunity and put forward a package of long-term business cooperation plans, which was appreciated by DuPont. DuPont did not hesitate to hand over to the young Xie Pingzhan the agency of all businesses in southeastern China, including primers, intermediate paints, topcoats, varnishes and ancillary products. Facts have proved that DuPont's decision that year was wise. In this decade, Xin Zhanwang has not only increased its annual sales volume, but also enhanced its brand image. After that, the 3M company's automotive materials, labor protection products, industrial products, Germany's Festo company's dust-free dry grinding system equipment and tools, Sata's coating tools and other internationally renowned company products have come one after another, and established with Xin Zhanwang company. Long-term strategic partnership.
The major breakthroughs of independent brand building Xin Zhanwang With the rapid development of the domestic and foreign automobile market, enterprises rely solely on foreign brand products can not adapt to China's national conditions and market demand, but also unable to seek greater development in the increasingly fierce market competition. Because the paint is decisive for the appearance of the car's appearance, the manufacturer's standard for the paint is also higher and higher with the customer's requirements. It is necessary to meet the visual aesthetics and reduce costs. Xie Pingzhan gradually realized that only by continuously developing high-quality products that meet the requirements of customers can he have a core competitiveness. In 2000, Xin Zhanwang began the strategic transformation of the company. On the one hand, it continued to maintain long-term stable and cooperative relations with world-renowned chemical companies. On the other hand, it concentrated funds and excellent technical personnel to establish a production base in Zhangzhou and produce Xin Zhanwang brand cars. paint. With the continuous availability of high-quality products, the market share has continued to expand, and many well-known automobile manufacturers both at home and abroad have requested long-term cooperation with Xin Zhanwang Company and immediately designated Xin Zhanwang Paint as a special paint. In 2004, Xin Zhanwang Company and Hong Kong Ya Liang International Development Co., Ltd. invested in the production base of Xin Zhanwang Chemical Co., Ltd., which covers an area of ​​40,000 square meters and integrates R&D, production and sales. Xie Pingzhan said that the completion of the Zhangzhou production base has enabled Xin Zhanwang to take a new step in terms of production, quality, and service; the future Xin Zhanwang will develop in the direction of diversification, industrialization, collectivization, and internationalization. ......
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