Recently, the German automaker Volkswagen Group released annual sales data. In 2017, the Group's global auto sales increased 4.3% year-on-year to 10.7 million vehicles. After this sales volume was released, most people in the industry felt that the position of the Volkswagen Global Champions was stable, although the global sales figures of Toyota and Renault-Nissan in 2017 were not yet released.
Volkswagen first? Ghosn is not satisfied
After all, Toyota had said recently that it expects to include Toyota and Lexus brands, as well as its Daihatsu and Hino cars, in 2017, and its global sales will reach 10.35 million units, which is an increase of 2% from 2016. The company also predicts that in 2018, global sales will reach 10.5 million. Therefore, the media have thought that the masses have won the championship for the second consecutive year in the world. In 2016, Volkswagen won the global sales championship with 10.3 million global sales; Toyota sold 10.2 million cars globally, ranking second; Renault-Nissan Alliance sold 9.96 million vehicles worldwide, ranking third.
From the data, Volkswagen Group's performance in major global markets in 2017 is remarkable. VW’s strong recovery in Russia and Brazil’s two major markets drove the overall sales growth. In 2017, Volkswagen’s sales in Russia increased by 15% year-on-year, sales in the Brazilian market increased by 20% year-on-year, sales in China rose by 5.1%, and sales in Western Europe increased by 1.4% year-on-year. From the perspective of sales figures, the Chinese market has maintained its status as the largest "voucher" for the Volkswagen Group. In 2017, Volkswagen Group's brands sold a total of 4.18 million new cars in China. Moreover, the Volkswagen Group enjoyed a good momentum of growth. In December last year, the sales volume reached 999,800, nearly one million.
Originally thought that the Volkswagen Group's global championship was ten-odd, it was unexpected that Carlos Ghoen, Chairman and CEO of Renault-Nissan, was unhappy. He said that the Renault-Nissan Alliance is the world's largest automaker in 2017, even though Volkswagen delivered 10.7 million vehicles globally in 2017, and the Renault-Nissan Alliance sold more than 10.6 million vehicles worldwide.
Renault-Nissan: I'm the champion
This is how it happened. Passersby expressed their eagerness. A few days ago, Ghosn said at a press conference held in Paris, France: “Renault-Nissan sold more than 10.6 million light vehicles worldwide in 2017 and is the world's leading car manufacturer. The Volkswagen Group had previously announced Its global sales reached 10.74 million vehicles. The data included 200,000 heavy-duty trucks, and we didn't count the sales of heavy trucks.†He went on to continue: “So who is first, obviously? "In short, what Ghoin used to say outside the word is that due to statistical data and caliber issues, the dominant position of the global automotive industry in 2017 should belong to the Renault-Nissan Alliance; if the Volkswagen Group deducts the sales of Mann and Scania. , then its sales volume is lower than Renault-Nissan.
It is reported that the Renault-Nissan Alliance's global sales in 2017 also include sales of the controlling Mitsubishi Motors and Russian Volga Car Corporation. It is undeniable that, after Mitsubishi’s “collection†at the end of 2016, the magnitude of Renault-Nissan has reached a new level and its development momentum is swift and violent. In the first half of 2017, Renault-Nissan's global sales increased to 5.268 million vehicles, surpassing Volkswagen Group and Toyota to win the "half-championship." Many analysts at that time predicted that the Renault-Nissan Alliance is expected to win the global sales championship for the first time in 2017.
Ghosn, 64, is one of the most successful CEOs in the automotive industry. Under his leadership, Nissan came back to life and Renault also entered the global market from a European brand. He dominated the Renault-Nissan alliance and took the two companies to new heights. He served as the CEO of the two companies for 17 years and continued to expand the size of the alliance, bringing Volga and Mitsubishi to the next level. All along, Ghosn has a very strong obsession with global dominance. Last year, the Renault-Nissan Alliance released the “Alliance 2022†plan. It is predicted that in 2022, the annual sales of the alliance will exceed 14 million and the turnover will reach US$240 billion.
Currently, Ghosn is working to strengthen cooperation among alliance members Renault, Nissan, and Mitsubishi in the fields of operations, manufacturing, and R&D to increase synergy. In February last year, Ghosn left the post of Nissan CEO and was taken over by Nishikawa. Recently, according to foreign media, Ghosn will also step down as Renault’s CEO. It is reported that Ghosn stated to the French government: “It is not feasible for me to continue to serve as CEO of Renault. Conversely, whether it is Renault, Nissan or Mitsubishi, their responsibilities have been improved.†In the future, Ghosn will focus on Focus on the overall coordination of the alliance.
Toyoda M: Oh? Are not opponents
At present, the Volkswagen Group has not commented on Ghosn's remarks. At the time when the two car makers broke the "world's top", if no suspense, the third-largest sales volume of the world's Toyota Motor Corporation, Toyota's CEO, said that Toyota's opponents Not Volkswagen, Renault-Nissan these car manufacturers.
On January 8th, Toyota Akio announced at the International Consumer Electronics Show (CES) that Toyota will transform from a car company to a mobile travel company. The competition is no longer a car number, but a technology giant such as Google, Apple and Facebook. . "I want to transform Toyota Motor Corporation from a car company to a travel company, and the possibilities we can build are endless in my opinion. I am determined to create new ways to transport and connect our customers. Technology Our industry is changing rapidly and the race is underway," he said.
Of course, Akio Toyoda is not talking about it. At this year’s CES, Toyota announced the new e-Palette Modular Mobile Platform with an eye-catching index. Say that e-Palette is Transformers is not an exaggeration, through the combination of different chassis and different body, can achieve different functions, play shared travel, mobile vending vehicles, freight cars, and other various roles. In addition, e-Palette will also be connected to Toyota's advanced autopilot assist system Guardian and equipped with smart Internet technology to achieve wider commercial use.
It is reported that in order to better establish a perfect mobile ecosystem, Toyota will also cooperate with several companies including Amazon, Didi Travel, Uber, Mazda, and Pizza Hut. The e-Palette offering a wide range of services is expected to be in 2020. Was launched at the Tokyo Olympics. Formidable, Xiao Bian seems that this former champion's style is good.
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