ASEAN Ten Business Opportunity Yuchai provides practical machines for Vietnam

Starting from July 1, 2005, the establishment of a China-ASEAN Free Trade Area was fully launched, and more than 7,000 commodities on both sides will gradually reduce and eliminate tariffs. In recent years, Yuchai has vigorously explored the ASEAN market. After many years of hard work and accumulation, it has finally ushered in opportunities for development.

Since 2000, Yuchai has fully entered the ASEAN market, and has set up offices in Vietnam and Indonesia, respectively, to radiate the surrounding countries and regions with these two key points, and actively look for powerful distributors or agents to take similar measures. Sales and service models in China have gradually expanded the share of Yuchai products in ASEAN. In 2005, Yuchai set up service points in Malaysia, the Philippines and Thailand, dispatched skilled service personnel with engine maintenance skills, and “copied” leading domestic high-quality after-sales services abroad. Yuchai products slowly entered all areas of ASEAN countries: automobiles, construction machinery, agricultural machinery, ships, and power generation equipment. Yuchai’s brand was gradually strengthened in user awareness, and Yuchai’s potential began to be released: 2005, Jade Chai exports to ASEAN countries 3,000 diesel engines of various types, this year is expected to 6000.

After a long-term observation, the Yuchai office in Vietnam keenly discovered that most of the ASEAN countries’ users do not need very expensive, well-configured, very detailed engine products, because these often means that the user has to invest in the same very large Cost, on the contrary, customers tend to choose convenient maintenance, simple repair, durable, economical fuel-efficient engine products, which is one of the reasons for the best-selling second-hand engine in Japan and South Korea; In addition, Southeast Asia, hot and humid climate, rugged transportation, turning more Due to the special requirements of overloading people and goods, many vehicles have often “broken up” because of engine strikes. Users have the ambition to “get the highest output with the lowest input.” In response to this situation, Yuchai Vietnam has adjusted its marketing strategy in a timely manner. , boldly proposed to develop a simple and compact engine model suitable for market conditions, remove expensive and not practical imported parts, and replace it with quality and cheap domestically produced parts. After repeated trials and tests by the company's technical center, several well-known domestic best-selling machines Based on the successful development of the type With the use of regional models, office service personnel often carry out "hands-on bag church" training activities among users, as well as provide comprehensive training materials and tools, so that users are relieved to worry about, Vietnam, Malaysia, Philippines, Thailand Users in other countries have designated only cars equipped with Yuchai engines.

The development of the ASEAN market is only part of Yuchai's global strategic layout. Currently, Yuchai's products have been successfully exported to over 30 countries and regions including Cuba, Vietnam, Indonesia, Malaysia, Japan, Ukraine, Russia, the United States, and North Africa. Breakthrough 15,000 units.

View related topics: Yuchai won the "China Brand Annual Award NO.1" (internal combustion engine) title in 2007

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