Chrysler looking for new students in China


Buick Rongyu, China Respect, and Chrysler 300C, the three new cars listed last week added a bright spot to the auto market at the end of the year. However, we also see the strong desire of the auto companies for the market from these highly luxurious and respectable titles. Of the three cars, Chrysler’s 300C is worth mentioning. This is not only because it is one of the best-selling models in the United States this year, nor is it entirely due to the fact that it will begin production at Beijing Jeep next year, but also because it means that Chrysler, the highly American brand, is officially established. Enter China. As a result, Su Weiming, Vice President of Daimler-Chrysler China, said with ambitious attitude that the listing of the Chrysler 300C shows that China's auto industry has started to compete. As one of the top three automobile manufacturers in the United States, Chrysler Corporation, established in 1925, has had a glorious past. It is the originator of off-road vehicles and MPVs, and has produced the most powerful road sports car --- snake. After more than 80 years of accumulation, Chrysler successfully created three brands: the famous off-road vehicle brand, Jeep, the personalized Chrysler brand, and Dodge, a brand that emphasizes light passenger cars and trucks. The legend of Chrysler is not entirely about its vehicle technology, but also the story of its ups and downs. From that legendary leader, “God of Motor Management,” Aikeka (he had successfully saved Chrysler from the brink of bankruptcy and brought it to the ranks of the top 3 automotive companies), and to the Chrysler Corporation in 1998. Combining with German Daimler-Benz company to become the Daimler-Chrysler Group today, the tortuous experience is like a series that is enough for the young Chinese car to taste and learn from it. For Chinese cars, Chrysler is also one of the first foreign car brands to enter China. At first, it had been the first to negotiate cooperation with FAW, but later it was crowded out because of the high asking price. When Americans wake up and transfer 1 yuan of Chrysler's 488 engine production line to FAW, FAW has signed a cooperation agreement with Volkswagen. This time, the listing of the Chrysler 300C means that the last foreign famous car brand has also come to China. This is also a major change for Chrysler. Because, worldwide, Chrysler has not achieved success outside North America. The Chinese market is also an opportunity for Chrysler to get out of North America. Zhang Yaodong

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