Guo Ersheng Guosan will be the watershed of the agricultural machinery industry in the next two years

Guo Ersheng Guosan will be the watershed of the agricultural machinery industry in the next two years

Despite the voice of the agricultural machinery industry, especially some large-scale industry representatives, the Ministry of Environmental Protection has postponed the deadline for the agricultural machinery industry to the second day of this year, but this has only delayed the pain period.

For this year's agricultural machinery enterprises, the first to face strong pressure to destock. According to relevant statistics, the inventory of agricultural machinery last year was more than 300,000 units. If we counted the second-class engine that was not used, it is estimated that this number has doubled. Most agricultural machinery companies have more or less stored. These two engines are designed to prevent policy changes. Of course, the consequences have changed.

Fortunately, the Ministry of Environmental Protection has noticed the pressure of the agricultural machinery industry, and the transition period has been relatively extended, which has made the country's agricultural machinery industry sighed. Otherwise, if the national two products can not enjoy the agricultural machinery subsidy policy, many agricultural machinery enterprises will be overwhelmed by the huge national second inventory products.

But this is not to say that agricultural machinery companies can stop and slack off. On the contrary, it is not easy at all. This means that dealers and manufacturing companies must complete the existing national two engine and complete machine inventory and complete the switch from country two to three in the remaining half year. First of all, the agricultural machinery host enterprise should cooperate with the engine manufacturer to grasp the supporting test and market verification of the national three products, including the safety, reliability and applicability of the products. Obviously, the second country of the agricultural machinery country is not only a matter of the engine enterprise, but a matter involving the entire agricultural machinery industry chain. Although the homogenization of domestic agricultural machinery products is relatively serious at present, there are still large differences in different engine configurations to different host enterprises, especially large enterprise host products. This involves the configuration and operation functions of various component parameters of the entire product. The overall synergy.

The current situation has shown that the situation of the agricultural machinery industry will be severe this year and next. In the first quarter of this year, the agricultural machinery market in various regions fell sharply, and early warnings were issued to agricultural machinery enterprises. Along with the decline in agricultural product prices and farmer farmers' income last year, as well as the adjustment of the quota for agricultural machinery purchase subsidies, and the increase in engine costs after the upgrade of China's second country, the agricultural machinery market will be cast a shadow over the next two or three years.

According to the policy, the agricultural machinery country is very urgent, and the agricultural machinery enterprises should not imagine that the policy will be postponed again. Even if the supervision is not strict, you will not be able to buy the second product in the market next year. The listed companies like Yuchai, Quanchai, Dongfanghong and so on will not dare to make fun of their own reputation. Other small and medium-sized diesel engine manufacturers are not afraid to take the risk. This risk. In such a short time window, there is no doubt that it is a very urgent battle for the agricultural machinery industry.

Of course, in fact, if the transition period for agricultural machinery enterprises is better, it is a luxury. After all, for agricultural machinery products, adequate product testing is a must-have. Agricultural machinery products and crops have strong seasonal characteristics. For most agricultural machinery varieties, only one operating season is left for the enterprise country products. Unless you are not selling products for one year next year, it is impossible for agricultural machinery.

For agricultural machinery companies, sales companies and engine manufacturers, they are also facing service pressures. It is understood that the maintenance system for the national three engines has not yet been established, let alone perfect, because the electronic control unit pump technology or electronically controlled high-pressure rail control technology adopted by the national three engines is more complicated and the technology content is higher. The service requirements are higher and more professional. Therefore, in the past, in the second engine era, some operators could handle the faults themselves. In the era of the national diesel engine, the faulty machine will be difficult, and the maintenance service will rely more on the host and engine manufacturers. And the dealer's service staff. Judging from the current situation, the maintenance system of the National Engine is still very worrying.

Therefore, the author believes that this year is a very difficult year for agricultural machinery enterprises: on the one hand, in order to digest inventories, it is necessary for enterprises to lower the price of products and quickly remove the troubles of their hearts; on the other hand, they must withstand new product research and development investment and product testing. And the pressure of rising costs, but also vigorously promote the promotion of the country's three products, in order to lay the groundwork for the next year's market.

Of course, things always have positive and negative aspects. Product upgrades are a hurdle and a challenge for many agricultural machinery companies. At the same time, they are also welcoming new industry shuffling nodes. For some enterprises, they are opportunities, and the industry is competitive. Business opportunities. Highly valued, ahead of the engine upgrade work, the country's second upgrade to the country's relatively smooth enterprises, will win the initiative in the new round of market competition. Even if your company is bigger and stronger, if you fall behind in this round of product upgrades, then the companies that are behind you will gain a higher market share, and then go back to battle, the difficulty will increase a lot.

The author judges that 2016~2017 will be a watershed in the agricultural machinery industry. The country's second rise to the second country, whether for the agricultural machinery industry or individual agricultural machinery enterprises, is a war that cannot afford to lose. The significance of the enterprise is self-evident, and for the industry, if it fails to pass this stage smoothly, it will undoubtedly affect the development of the domestic agricultural machinery industry, and also allow foreign agricultural machinery enterprises to win more initiative. We know that for companies such as John Deere, Aike, and Kubota, who have already passed the test stage and have already reached the European and American emission standards, Guosan Shengguosan is a "small dish" for them, but it has increased Product Cost. Some agricultural machinery users who are less sensitive to price elasticity have to consider the choice of foreign brands in order to eliminate the fear of use.