On June 7, 2012, "My first step, safety goes further" The sixth Michelin 2012 road safety campus activity was held at Chengdu Department of Star Foreign Language Experimental School. Michelin teamed up with Chengdu's traffic management department to give the little students a special road safety education class. The purpose is to raise children’s awareness of road safety, help them develop good safety travel habits, and promote the continued attention and attention of the whole society to road safety issues.
Mr. Yves Chapot, President of Michelin (China) Investment Co., Ltd., said: “Michelle Lin’s 2011 road safety campus activities in Beijing, Shanghai, Guangzhou, Shenyang and other primary schools have received enthusiastic response, practical safety knowledge and housing. The teaching style taught and taught by the school has been welcomed and praised by the teachers and students of the school.As a responsible corporate citizen, Michelin has continued this road safety theme activity. In 2012, we were already in Kunming, Xiamen, Chongqing, Shanghai and Hangzhou. Many primary schools successfully launched this course. In the second half of the year, we will plan to enter more campuses, care for the disadvantaged groups of young children and road users, and encourage more Chinese youth to improve their safety awareness and master safe travel knowledge. , to work together with the whole society to build a safe road traffic environment."
The second grade 100 students from the Department of Star Foreign Languages ​​Experimental School took part in this vivid road safety class. The assistant teacher of the activity site, together with the traffic police, explained the traffic safety knowledge for the children, simulated various traffic environments, played interactive games, learned road safety gestures, and allowed the students to answer questions, role-playing, creative graffiti, and children's speech in a wit. In other activities, the importance of safe travel is more truly understood.
According to statistics, traffic accident injuries are becoming the number one killer of children. These traffic accidents are largely related to the poor and unsafe travel habits of children. In response, police officer Liu Shicheng of the Second Division of Traffic Management Bureau of Chengdu Public Security Bureau pointed out: "The prevention and control of children's traffic accidents is a comprehensive project. On the one hand, we need to strengthen safety education for our children and raise everyone's awareness of traffic safety; We also need the efforts of schools, families, traffic control departments, etc., as well as the common promotion and interest of the whole society. We are very happy and supportive of Michelin's active involvement in the cause of life safety and children's future."
The Department of Star Foreign Language Experimental School is a nine-year private school. At present, the school has a total of 9 grades and nearly 800 students are in school, all of whom are children of migrant workers. The school’s President Zhong Wenjun expressed his welcome and thanks for the Michelin Road Safety Campus activities. President Chung said, “The students here are all children of migrant workers. There is a lack of basic traffic safety knowledge. This kind of course content is indeed very necessary. Children’s traffic safety needs schools in addition to the development and improvement of children’s own safety awareness. We are very grateful to Michelin for its active commitment to corporate social responsibility and to promoting the attention of the whole society to child safety issues."
The Michelin Road Safety Campus activity was launched in 2011 and continues to this day. As of the first half of 2012, nearly 5,000 primary school students from 14 schools have received road safety education courses covering six cities. In 2012, Michelin plans to continue this activity in elementary schools in cities such as Harbin and Xi’an. Most of these schools are children of migrant workers. These "little migratory birds" follow their parents to come to city life and face a complicated traffic environment. They urgently need traffic safety education. In addition to the traffic safety knowledge class, Michelin also donated Road Safety Gift Packs such as “One Day Safety Poster†to the school. Michelin employee volunteers actively participate in this charity event, and encourage children to share what they have learned with family and friends to improve road safety awareness.
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