Therefore, in 2014, there was still a problem of serious explosions. The quality of express delivery service is still a big problem, and various complaints still occur frequently. The violent operation of the parcel is still the ills of express logistics operations. But we also need to be happy to see that although the absolute amount of complaints is rising, the ratio is declining relative to the total of 14 billion.
After the “three links and one approach†in 2014, the franchise sites were gradually operated, and the operational management and service levels have been significantly improved. Therefore, joining express delivery direct marketing should still be the strategic direction that express delivery managers continue to adhere to in 2015. The degree of promotion depends on the game between capital and stakeholders. But these will not be a hot topic in e-commerce logistics in 2015. Hot topics should also be carried out in the continuation of the 2014 industry hotspots and the e-commerce logistics industry has yet to solve several difficult points:
O2O Logistics O2O is the only term that continues to burn throughout 2014. In 2015, O2O will remain the UHF vocabulary of the Internet. Because this is the only topic that can bring traditional entities and online e-commerce together, and the topic capacity is large enough. With the extension of physical O2O, O2O logistics supporting O2O physical operation is one of the hot spots.
O2O is still essentially e-commerce. However, from the mode of operation and operation method is different from B2C, so the idea and mode of O2O logistics construction is completely different from B2C e-commerce logistics system. However, O2O logistics is like the sub-system of e-commerce, and O2O logistics is also a sub-system and variant of e-commerce logistics. O2O itself is currently only suitable for first-tier cities, and participants in Internet topics are basically in first-tier cities. Therefore, O2O logistics will be the theme of e-commerce logistics in 2015.
O2O logistics products realize the service gap that B2C logistics can't do, because the fastest service aging time that can be achieved in B2C mode is 3 hours, and O2O logistics can do 2 hours, 1 hour, or even 30 minutes of service standards.
Rural E-Commerce Logistics When we provide faster and more refined courier services for first-tier cities, the contrast is the lack of express logistics service capabilities in China's vast rural market.
According to the data of the Chinese postal authorities, nearly half of the towns and villages in China currently have no express delivery. So it is no wonder that among the 14 billion shipments in 2014, the express package of China's vast rural market is only over 2 billion. However, China's vast rural market occupies almost half of the consumer population. Although the consumption power of this part of the population is much worse than that of urban consumers, in the battle for urban users who have already smashed into the Red Sea, users who develop the vast rural market will It has become a new battlefield for major e-commerce companies. Moreover, the countryside is a fresh place of origin.
Freshness is the last trillion-level market that e-commerce has yet to capture. To be rich, to build roads first. In order to compete for rural users, e-commerce must first establish a logistics system that leads to the rural market. Therefore, Ali, Jingdong, SF and other companies are each ready to carry a large amount of money to the rural market.
Therefore, in 2015, the e-commerce logistics in China's rural market will also be very lively. However, it seems that the tens of billions of days of funds will be spent on the vast and barren rural market. It is still waiting to see how much movements and splashes can be seen. But in any case, this kind of basic investment must be completed, because express delivery has become one of the elements that reflect the fairness of social basic services.
Although the e-commerce fresh logistics is on the general cargo logistics, the rural market is far less than the city. However, in the fresh cold chain logistics, the city and the countryside are basically the same. Because in 2014, only 20 cities across the country have launched cold chain express delivery, but most of them are still operating modes of “pseudo-cold chainâ€. In the summer, use ice cubes to keep warm. In autumn and winter, it is basically a package that is “streakingâ€.
However, as mentioned above, fresh food is a trillion-dollar market in which e-commerce has not yet collapsed. It is also the last blue ocean market for e-commerce and the high-frequency market for consumption. This also determines the e-commerce giants who have completed the 3C, books, shoes and hats market layout must go all out to focus on fresh. The biggest difficulty in fresh food is logistics. How to deliver different products in a quality, long-distance, punctual and at the right cost under different temperature control requirements has become one of the most difficult problems for the majority of fresh e-commerce companies.
Therefore, we will see that in 2015, e-commerce logistics will continue to invest in fresh cold chain home delivery. But Rome was not built in a year. Jingdong’s B2C has evolved over the years to become the size of today. Therefore, the fresh express logistics will continue for many years, and it may be that the topic of autumn is very hot for many years, but there is no discussion in the winter and spring, and there is no periodic cycle pattern in the summer.
Establishing a recyclable system for express packaging is convenient for our life. We also need to note that the environmental pollution and waste of resources caused by express packaging problems have become very serious. With 14 billion packages, a large number of packaging cartons or outer plastic bags, as well as packaging tapes and various fillers are required. In these packages, except for the fact that the carton can be naturally decomposed, other materials such as plastic, tape and most of the filler are not degradable.
Although many companies are beginning to focus on using degradable materials as packaging bags, the promotion of degradable materials is not very common due to cost pressures.
Therefore, how to establish a recyclable system for express packaging will be a hot topic in 2015. Especially with the deepening of the fresh cold chain home and the beginning of popularization. Because in the current fresh cold chain home delivery, the consumption of packaging consumables is even more shocking, and the cost is quite high. In short, e-commerce logistics as a part of e-commerce transactions, its service is destined to adapt to the development needs of e-commerce itself.
In 2015, with the further deepening of e-commerce, it is imperative to make up for the lack of e-commerce service capabilities of e-commerce logistics. For example, the deepening of express logistics in rural areas to support the development of rural e-commerce; the development of cold chain express logistics to support the expansion of fresh e-commerce, these are paving the way for the deep development of e-commerce. O2O, as the new darling of online and offline integration, and its supporting O2O logistics system, will naturally shine in 2015.
As for the topic of environmental protection, although many people of insight in the logistics industry have already noticed, the progress in recycling and recycling on packaging in 2015 will not be great, because it involves systemic integration at all levels. In addition, for the improvement of express logistics efficiency, as the growth rate of e-commerce development begins to decline, the pressure will not be too great, but the requirement to reduce the operating cost of a single piece through the improvement of equipment automation capability will continue to exist because of artificial The cost is getting more and more expensive!
And logistics innovation based on e-commerce and the Internet will continue to form a hot topic in 2015. These innovations are basically conceived on the structure of the Internet, and seek to change the operational mode and efficiency of logistics through integration. These will bring a lot of new ideas and vitality to the industry. But any logistics integration application that cannot control the flow of business will be a castle in the air. It looks beautiful and it is difficult to land! However, 2015 should be the most exciting year for the Internet to combine logistics management and operations. It is worth our eyes wide open, continuous attention and learning!
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