In 2014, the entire commercial vehicle industry hardly grew, and heavy trucks dropped by 4%. However, the Fast Transmission , which accounts for 70% of the heavy-duty truck market share, saw sales increase by 11% year-on-year.
Overall, Fast achieved sales of RMB 11.9 billion in 2014, and sold 620,000 units of automobile transmissions. Its operating indicators ranked first in China's gear industry for 12 consecutive years, and its heavy-duty transmission production and sales ranked first in the world for nine consecutive years. .
Why is Fast able to achieve such results in the context of the unsatisfactory overall environment and many vehicle companies have to make their own transmissions? The Fast (Shuangte) AT held in Xi’an on December 8, 2014 Test drive test drive high-end experience activities, the general manager of the Fast Group, Qin Jian platinum in response to the author's answer to the above questions, may be able to see the clues.
Goal: When the market is bad, it can't be bad
In response to the author's “What is the production and sales of Fast in 2014?†at ShuangTe AT experience, Yan Jianbo responded: “The situation of Fast 2014 is good. Overall, the first half is better than 2013. In the same period, the second half was worse than the same period in 2013, with an increase of over 14% from January to November, and the entire heavy truck industry fell by 0.96%, and Fast performed better than the broader market.From January to November, Fast had already achieved sales of 11.2 billion. The production of gearboxes is 583,000 units (production and sales). In 2014, it is expected that the entire production and sales will reach 620,000 units, and the sales revenue will be close to 12 billion."
Fast's overall share of 70% of the broader market will still be able to move against the broader market. Why? Yan Jianbo said that this is inseparable from Fast's initiative to adapt to the continuous innovation of the country and industry restructuring. In addition, Fast's achievement in this field is inseparable from its own corporate management, and it is inseparable from the goal of Fast for many years: When the economy adjusts, negative growth, Fast can not be lower than the industry Level; In the fast-growing industry, Fast must be higher than the industry level. Only focusing on products can help the development of the company. "Product is king" is a very important weight.
Innovation supports sustainable development
It is easy to grow in one year, but it is difficult to maintain growth. In the past ten years, Fast has always maintained a high growth rate. How does Fast achieve sustainability of growth?
The most important thing is through comprehensive innovation, strict management, and continuous introduction of new products. On the one hand, Fast is constantly improving old products. In addition, it is constantly introducing new products and entering new markets. New products can play a key supporting role for the sustainable development of the entire company. For example, Fast 2014's passenger car product is a bright spot. In 2014, the sales volume of passenger car transmission was about 25,000 units. In 2013, it was less than 10,000 units. In 2015, the target is to be sold to 35,000 units. The rapid growth of Fast Transmission in the passenger car market has strongly supported the growth of Fast in 2014.
It is precisely because of his research and development that Fast has never stopped the progress. Fast's R&D investment has never stopped. Whether it is a good time or a bad time, it always pays attention to R&D investment, and has invested heavily in research and development of products. Only this year, Fast has continued to grow. It is because Fast has continued to invest regardless of whether the market is good or not. Therefore, it has been able to continue to grow regardless of whether the market environment is good or not.
In addition, in addition to the company's own product, management and management of the vigorous promotion of Fast's upside down is inseparable from the user's trust, Fast has always been customer-oriented, customers have also returned Fast to loyalty. Whether it is AT or retarder, including industrial gearboxes, it is highly praised by users when it is launched. This trust is based on the trust in Fast brand, the trust in culture, the understanding of services, and the right to Fast. The understanding of the attitude of the user as a loved one can only be reached today.
In addition, in 2014, Fast completed the end of product quality, which also provided a good boost to the market. Through this year's quality of product activities, but also allows users more confidence. After three years of hard work, Fast's after-sales claim has dropped substantially, the reliability of quality has increased dramatically, and users’ satisfaction with word of mouth has also increased significantly.
Tightening Strings into 2015 “Three Questions and Advancing Yearâ€
In 2015, what plans does Fast have?
The “Three-Question Year†is the theme of Fast 2015. The so-called three questions are whether a measure has been formulated; whether the two measures have been implemented; This theme is a reflection of the core of Fast's development culture for many years.
“The future of Fast will not necessarily be a smooth one, and the challenges will be many, but Fast will always put the crisis in the heart.†Yan Jianbo told the author: “When you are good, you have to consider bad things. When you are not good, you must plan to deal with the worst situation. Only with such a mentality will the company go even longer."
Maybe it is the constant awareness of the crisis. In 2014, Fast fell in the entire industry, but there was also a good growth. This sense of crisis has a crucial role for Fast. It is precisely because of this crisis awareness that whether it is the management, the executive, or the staff of Fast, the string will be tightened all the time.
Fast 16-speed 16JS200T full synchronizer transmission
In 2015, Fast not only continued its awareness of the crisis, but also continued to promote “the better integration of companies and homesâ€. Fast believes that only when everyone takes the company to the head and agrees on the company’s 100-year goals, the company’s vision, strategy implementation, personal business plans, and career planning can it go further in the future. It is in the advancement of these consciousness that the development of Fast, the growth of employees, and the embodiment of the values ​​of Fast can only be performed better.
Facing the situation in 2015, Fast is full of confidence. Li Dakai, chairman and party secretary of Fast Group Corporation, mentioned in his 2015 New Year’s contribution that “Foste not only needs to make efforts in technological transformation, product innovation, quality improvement, international cooperation, market development, and overall budget management. It is necessary to make a difference in structural adjustment, transformation and upgrading, relying on the scientific practice of innovation and development to lift companies to a new level and achieve a century-long enterprise dream."
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