Foton Motors Actively Adjusts Strategy to Strengthen Overseas Market Share


For the first half of this year, Fukuda Motor Co., Ltd. has been following the trend and tightening its potential. Maintain old customers from the angle of innovative distribution models and customer care, and tap new market demands.

Wan Xujun, deputy general manager of Futian Automotive Overseas Division, said recently: “In the first half of this year, Foton's sales in the low-end light truck market have declined.” “Light-card users are generally in the second- and third-tier markets, and their purchasing power is relatively weak. In the economic situation, Under adverse circumstances, this part of purchasing power will be greatly reduced. With the withdrawal of preferential policies such as automobile going to the countryside, users are still on the wait-and-see stage."

Wan Xujun believes that "Fukuda Automobile follows the trend. We must first obey the trend, and then tap their own potential. From the point of view of innovative distribution models, customer care, etc., to maintain old customers and tap new market demands"

In the past few days, there have been a steady stream of foreign dealers visiting Foton Motor. As the head of Futian Automotive's overseas market, Wan Xujun clearly felt the excitement of foreign markets during his exchanges with foreign distributors. He said: “In addition to China, Japan, and a few countries in Europe, the commercial vehicle market generally maintains a relatively fast growth trend. When the domestic market does not perform well, exports are an opportunity.”

The economic situation will not always be in a state of depression, and macroeconomic policies may loosen in the second half of the year. It is wise for Foton Commercial Vehicles to expand its overseas markets while ensuring domestic sales.

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