· "Golden September and Silver 10" MPV, SUV popular

It is worth noting that the sales of “Silver Ten” exceeded the “Golden Nine” this year. Moreover, this year’s “Golden September and Silver 10” is not only reflected in sales volume, but also reflected in the relevant favorable policies of the automobile industry. These policies basically focus on “energy saving”. The emission reduction is unfolding.
According to data from the China Association of Automobile Manufacturers (hereinafter referred to as the China Automobile Industry Association), in October, the sales volume of passenger cars in China was 1,708,900, an increase of 0.8% from the previous month and a year-on-year increase of 6.4%. In September, the sales volume of passenger cars reached 1,696,000. , the chain increased by 15.5%, an increase of 6.4%.
This set of data, compared to the 1,357,900 and 1,468,200 sales in July and August, achieved a major reversal. "Overall, the peak season effect of these two months is more obvious, in line with the historical law of "Golden September and Silver 10"." Chen Shihua, director of the Industry Information Department of the China Automobile Industry Association, told the China Industry News reporter.
A smaller detail is that the sales of “Silver Ten” exceeded the “Golden Nine”. According to Rao Da, Secretary General of the Association, the “year-on-year growth rate in October is slightly higher than the growth rate in September. This is normal. It shows that the operation of China's auto market is basically normal. In October, it mainly relies on the strong performance of independent brands and Japanese.” Moreover, from the seasonal variation of automobile sales, September and October are only the starting point for the strong growth of the auto market. In the next 11 and 12 months, the major auto companies will be violent, and the auto market will enter the end of the year.
It is worth noting that this year's "Golden September and Silver 10" is not only reflected in the market sales growth, but also in the automobile industry policy, especially the intensive introduction of a series of energy-saving emission reduction policies, and more added to the "Golden September and Silver 10". Component.
The golden time of Chinese brands It is often heard that “Golden September and Silver 10” is more a time concept, representing the seasonal changes in the automotive industry. But in 2014, this seasonal change injected a shot of intensive drug into the falling Chinese brand passenger car.
In September, sales of Chinese brand passenger cars reached 653,600 units, an increase of 7% year-on-year. The market share achieved a counter-attack, an increase of 0.2 percentage points year-on-year. In October, Chinese brand passenger cars continued to grow, with a total sales of 675,600 units, a year-on-year increase of 3.42%. The market share continued to increase slightly after August and September, up 1 percentage point from the previous month and down 1.15 from the same period of the previous year. Percentage points.
If you draw a trend chart, the share of Chinese brand passenger cars from January to October is basically a "V" shape, from 38.4% in January and February to a high of 39.3% in March, and then all the way down to In July, 34.6%, slowly climbed in August, and glittered in September and October. The proportion of Chinese brand passenger cars in October even reached the highest level in the first 10 months.
In September and October, Chinese brand cars sold 229,000 and 239,600 respectively, down 17.8% and 20.73% year-on-year respectively; the market share was 21.5% and 22.76%, respectively, both of which were in a downward trend.
Compared with the reversal of the “Golden September and Silver 10” in the domestic market, Chinese brand passenger cars are still sluggish overseas. In October, the export volume was 43,700 units, down 9.7% from the previous month and down 25.3% from the same period of last year. The export in September was 4.84. Ten thousand vehicles, an increase of 18.2% from the previous month and an increase of 1.1% over the same period of the previous year.
MPV and SUV are popular in September and October. From the composition of the passenger car market, the car market is developing steadily, and the sales volume is stable at around 1.05 million units, which is basically the same as that of the same period of last year; the SUV market and the MPV market are infinitely dynamic; The car continued to shrink. In October, the sales volume dropped below 100,000 units, and only sold 84,800 units, a decrease of 18.67% from the previous month and a decrease of 33.37% from the same period last year.
The market size of MPV continued to expand in September and October, with sales of 168,200 and 184,300 units respectively, an increase of more than 36% year-on-year. The company that contributed the most to this segment is still SAIC-GM-Wuling, which accounts for nearly half of the MPV market. Wuling Hongguang's monthly sales in September and October exceeded 60,000 units; the newly listed Baojun 730 “7” The contribution of the "Carriage" to the "Golden September and Silver 10" is also very eye-catching. In September and October, the sales volume exceeded 20,000.
Unlike the MPV market, SAIC-GM-Wuling "has half a country in one company", the SUV market belongs to "the firewood is high." Since the beginning of this year, almost every company has launched SUV models in succession. In September and October, SUVs have appeared on the market. Changan Peugeot Citroen DS6, JAC Ruifeng's small SUVS3, Guangben's first SUV Binzhi, 2015 Pentium X80, Dongfeng Nearly 20 new models such as Yueda Kia Xinzhi, Chery Jaguar Land Rover Aurora, BYD S7, Tianjin FAW Junpai D60 and Subaru New Outback have entered the consumer market, and the SUV market continues to heat up.
This "warm up" is also reflected in the market sales of SUVs. In September, SUV sales reached 356,700 units, up 14.61% from the previous month and up 25.81% year-on-year. In October, SUV sales were 387,300 units, up 8.56% from the previous month and up 36.29% from the same period last year. Among them, although the joint venture brand models such as Tiguan, Xinqijun, CR-V and Yihu still have obvious advantages in terms of price and sales volume, Chinese brands' SUVs, especially in the small entry-level SUV market, have gained a firm foothold. And there are the best-selling models such as Tiggo 3, Changan CS35 and CS75.
New Trends in Energy Saving and Emission Reduction This year's “Golden September and Silver 10” is not only reflected in sales volume, but also in the relevant favorable policies of the automobile industry. These policies basically focus on “energy saving and emission reduction”.
On September 1, the new energy vehicle exemption from the purchase tax policy was officially implemented. By October, two batches of new energy vehicle models exempted from vehicle purchase tax had been introduced, which directly led the new energy vehicle market, especially plugged in. Growth in the hybrid vehicle market - In September, new energy vehicles sold a total of 8,947 vehicles, 74% of which were passenger cars.
The policy of small-displacement passenger cars enjoying energy-saving subsidies also returned in September this year. The National Development and Reform Commission announced the latest energy-saving and environmentally-friendly car promotion catalogue, that is, from September 3 to the end of 2015, the models in the catalogue enjoy a state subsidy of 3,000 yuan. . For this batch of catalogue models, not only requires further fuel economy 6%, but also canceled the care of the automatic transmission, and blocked the loopholes of the previous small horse-drawn carts into the catalogue, so that only advanced technology can be used to enter the catalogue. .
This measure is also of positive significance for promoting the popularization of small-displacement vehicles and even new energy vehicles, and will also affect the current status of joint-venture brand multi-generation sales. Rao pointed out: "There are more and more generations of joint venture brands, and they are reluctant to withdraw. A classic version is still being sold. In the past, such phenomena have not affected, but with strict control of fuel consumption, it may be inhibited. Sales of old products."
In fact, in the next three years, the national standards for passenger car fuel consumption and emissions will be higher and higher. On October 14, the Ministry of Industry and Information Technology and other five ministries issued the "Notice on Strengthening the Management of Average Fuel Consumption of Passenger Vehicle Enterprises", which will be implemented from January 1 next year to achieve the average fuel consumption of passenger cars produced in China in 2015. Target to 6.9 liters/100 kilometers.
It can be said that because of the arrival of these policies, this year's "Golden September and Silver 10" is not only a change in seasonal consumer psychology and action, nor is it a simple car consumption season, but can introduce car production and sales into a healthier and more The track of continuous development comes up.

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