Independent brand close combat joint venture car prices new energy


As related policies are increasingly perfected, the development of new energy vehicles has become the focus of strategic layout of major car companies. In recent days, major auto makers, especially those with independent brands, have launched a series of new energy vehicle promotion activities. Some industry insiders expect that with a series of favorable policies and policies, new energy vehicles will be “pulled and not widened” and will accelerate the “critical point” of industrialization that will reach 500,000 units in 2015. Under the stimulation of a series of recent policies, the domestic production and sales of new energy vehicles will exceed 50,000 vehicles this year.

Policy implementation promotes industrial development

A few days ago, SAIC Roewe New Energy team arrived in Beijing, marking the official closing of its "Innovation Trail - 2014 New Energy Vehicle Miles Trip" Northern Line Parade.

In fact, in addition to SAIC, BAIC, BYD, Jianghuai and many other automakers of their own brands have made remarkable achievements in the field of new energy vehicles. “The vast majority of self-owned brand car companies see the new energy car as a new opportunity, hoping to realize cornering overtaking and reverse the current downturn in competition with joint venture competitors.” Jia Xinguang, an automotive analyst, predicts that the future For some time, the Chinese auto market will enter the outbreak of new energy vehicles, and the automakers of their own brands will also exert their full power to launch fierce "hands-on combat" with their joint venture rivals.

According to the latest data released by the Ministry of Industry and Information Technology, 5,191 new energy vehicles were produced in China in August, an increase of nearly 11 times year-on-year. Among them, pure electric passenger cars produced 2,447 vehicles, an increase of nearly 8 times year-on-year, and plug-in hybrid passenger cars produced 1,594 vehicles, an increase of nearly 27 times year-on-year. From January to August this year, the cumulative production of new energy vehicles was 31,137, an increase of 328% over the same period last year. Among them, the production of pure electric passenger cars was 16,276, an increase of nearly 7 times year-on-year, and 6621 electric plug-in hybrid passenger cars were produced, an increase of nearly 12 times year-on-year. It can be seen that new energy vehicles are entering the fast track of development, and major car companies have come together to launch new models and related marketing activities to grab more of this emerging market share.

In the eyes of people in the industry, the "Guidance Opinion on Accelerating the Promotion and Application of New Energy Vehicles" issued by the General Office of the State Council will be implemented as a feasible measure for the recent package of policies on new energy vehicles. This fairly detailed “road map” includes heavy measures such as the cancellation of new energy vehicle local promotion catalogues, liberalization of production access, integration of charging facilities into urban planning, increase of post-tax concessions, and provision of at least six additional fiscal subsidies. These policies undoubtedly let car companies see hope. Jia Xinguang said that the support of favorable policies will promote the faster development of the new energy vehicle market.

According to the plan, by 2015, the cumulative production and sales volume of domestic pure electric vehicles and plug-in hybrid electric vehicles will strive to reach 500,000 vehicles. By 2020, the production capacity will reach 2 million, and the cumulative production and sales volume will reach 5 million. Looking at it now, this is a not-too-distant and realistic goal. However, some industry insiders have suggested that the development of new energy vehicles is one of the national strategies. At present, it is still facing various obstacles such as incomplete infrastructure development and unsatisfactory consumption concepts. All these require government agencies to continue to introduce relevant policies to guide and encourage them.

Thousands of parade trials

Looking at the latest period of time, the new energy promotion activities of the major auto makers have their own characteristics and have a great response. For example, the parade team of SAIC New Energy Beijing Station has attracted many consumers.

Of particular concern is that in addition to the Roewe 550 PLUG-IN plug-in hybrid sedans, the Roewe E50 pure electric sedans, and the Roewe 750 fuel cell sedans that have come from all directions in Shanghai, the Beijing Parade also includes automakers such as BAIC and BYD. New energy vehicles are involved.

In SAIC's “Million Mile” parade, Roewe's new energy vehicles have shown good adaptability in the face of various natural conditions such as climate, road conditions, and altitude. Their performances and technical indicators of components have long-distance and long-term performance. Under the verification, it still maintains reliable quality and high safety, which fully proves that China has made breakthroughs in key technologies for new energy vehicles developed independently.

As the earliest company to launch a new energy vehicle development strategy in China, SAIC has now broken through the “three bottlenecks” of batteries, electric motors, and electronic control, and has initially established the leading domestic “triple power” core technology R&D and new energy automotive key parts and components systems. And the full layout of pure electric, plug-in hybrid power, as well as the three different fuel cell development path, become the most complete auto spectrum of domestic new energy automotive products.



Anti-collision Bucket

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