With the rapid development of the Internet and the rise of e-commerce, more and more traditional industries have begun to join this online gold rush. China Food Machinery and Equipment Network understands that the traditional model of developing customers by tapping the line has seriously affected the pace of development of the packaging industry. With the advent of the e-commerce era, many packaging companies are striving to adapt to e-commerce and apply e-commerce.
China is expected to become the world’s largest packaging country by 2015. With the further expansion of China's packaging market, many packaging and printing companies in China have also further expanded their business markets through e-commerce platforms. The e-commerce of the packaging and printing industry has become a major trend in the industry. Among them, many packaging and printing companies have achieved market share expansion through the well-known B2B commercial search engine platform in China.
As e-commerce becomes more and more mature, more and more small and medium-sized enterprises deeply understand that to continue to develop in an increasingly competitive international market, online marketing is an inevitable choice for enterprises. However, if companies only rely on establishing a network for product promotion and promotion, it is obviously not enough. Compared with traditional media such as television, newspapers and magazines, and broadcast, Internet marketing has features such as overtime, flexibility, low cost, and easy interaction. Traditional industries rely on the Internet to build industry portals, which have become a mainstream channel for online marketing.
Baoshu Packaging is a company that has tasted e-commerce, and Xie Rongshu, general manager of the company, revealed that since Baoshu officially “shocked†electricity in early 2012, there have been nearly a million “credits†in just one year. In the first half of 2013, the company’s e-commerce performance was even more dazzling.
Xie Rongshu said that in the past two years, the packaging industry has experienced unprecedented difficulties. On the one hand, customers of downstream shoe and clothing services have been declining, orders have not only declined sharply, but also the accounts are in arrears. On the other hand, upstream raw paper companies require cash settlement as a middleman in order to reduce risks. The cash flow of packaging companies is very high. "E-commerce business does not have the problem of defaulting on accounts. Increasing the market share of e-commerce will be of great benefit to ease the cash flow pressure of packaging companies."
In addition, Yuanxing Packaging also disclosed to reporters that it will start online business. In addition to B2B, personalized products for holidays and weddings will also start B2C.
A person in charge of the printing and packaging of food plastics said that as a food packaging and printing company, thanks to the development of the domestic food industry, various types of foods have increased rapidly, and the company's food packaging business has also expanded. However, due to narrow market access information, the growth of the packaging business of the company has been maintained at about 15%, while other packaging companies have maintained a growth rate of 25%.
According to industry analysts, in the process of development of the packaging and printing industry, packaging and printing companies need to develop local and overseas packaging and printing business markets. Commodity production companies also need to select safe, efficient, low-cost and innovative packaging and printing services. At this time, e-commerce It becomes an important information aggregation exchange platform between enterprises.
The growth in the number of Internet users reflects the rapid development of the Internet in China. In the surging tide of the Internet, traditional industries have also joined the trial force and hope to find new opportunities for nuggets from the Internet. With the increasing power of the Internet, All walks of life began to pay more and more attention to the role of online marketing.
Xiao Bian believes that the combination of offline and online sales, the use of e-commerce platform in the original market only to carry out market development, in order to achieve a more substantial sales. Under the increasingly perfect e-commerce platform, the packaging industry leveraging on network marketing has also gone even more smoothly and quickly.
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