Electric motor vehicle manufacturer Reding recently announced the launch of the “Electric Vehicle Demonstration Project†to directly supplement 10% of the price of only 29,800 yuan for each electric vehicle to the market of new energy vehicles. This is echoed by the industry’s “first supplement for electric cars and private enterprises,†and “lowest selling priceâ€. In the future, Reding will also develop privately-made customized electric vehicles on a large scale. Users can customize car body color or design details on the Internet. Wait. Analysts in the industry believe that private-owned electric vehicles such as Reding’s electric vehicles are frequently used in the promotion of electric vehicle market, or they will win the market opportunities for new energy vehicles in the future.
Not long ago, the country successively introduced new energy energy subsidies, free purchase taxation and Other preferential policies for new energy vehicles, and the pure electric vehicle market will achieve more orderly development in the future.
According to Shu Xin, the general manager of Reading Electric, there are two main factors that restrict the development of the industry: the first is the electric vehicle in the initial stage of the industry, and the majority of car companies have limited research investment; the second is despite government subsidies and policy incentives. However, the cultivation of consumer habits is a long-term process. It needs to have a precise grasp of the market and develop a targeted marketing program. “How to effectively reduce the cost of electric vehicles, how to ensure the battery life, and how to easily achieve charging in cities, How to achieve driving pleasure under conditions of sufficient power, etc., the electric vehicle industry must solve these problems before it is possible to usher in real development."
According to the introduction, focusing on the major constraints faced by cracking the development of the industry, electric vehicle companies represented by private companies such as Reading, Zhidou, BYD, etc. are focusing on increasing technological content, reducing sales prices, and continuing efforts in marketing strategies. Based on the fact that the technical ability is not lost to foreign countries or even leading companies, foreign brands are opposed by price advantage and precise marketing. Reding spends 5% of its annual turnover on the research and development of electric vehicles. The largest integrated production workshop in China that has been put into operation integrates the four processes of stamping, welding, painting, and assembly to produce 150,000 electric vehicles. Annual production capacity. At the core technical level, Reding’s "iPower" battery technology integration system uses the industry's ternary ternary material infiltration technology to make the battery system more than 20% lighter, the cruising range increased by 18%, and the charging time and cruising range are solved. Many problems. And its other core technology, the HES drive system, guarantees driving experience and control security. It is precisely based on the reduction of costs brought by mastering core technologies such as battery life, charging, and handling performance. Reding therefore has the power to give direct subsidies to consumers.
The future prospect of the new energy automobile market has also caused great concern from private capital. The leading company in the industry, which has mastered the core technologies of LED lighting and other power integration solutions, has recently entered the field of pure electric vehicles. Wang Min, chairman of the group, believes that domestic and foreign new energy vehicles are basically on the same starting line. Whoever can accurately grasp the market segments and take the lead in proposing technical solutions to respond to consumer concerns will win market opportunities. This is the mystery of the rapid rise of private energy brand new energy vehicles.
“In the future, production companies should continue to focus on technology research and development. On the one hand, more people should enjoy the benefits and convenience of electric vehicles in advance at more favorable prices, and on the other hand, they should effectively cater to consumers’ changing travel modes,†said Shu Xin.
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