In 2015, the 6th China (Guangrao) International Rubber Tire & Auto Parts Exhibition opened on May 15, 2015, as the highlight of this tire show - the first tire carnival was launched with "shake, million The red envelope is shaken to the soft hand. The theme of WeChat shakes around the interactive activities to detonate the scene.
The tire king joined forces to enjoy the "airdrop red envelope" in Shandong, which created a precedent for the application of the traditional technology in the traditional manufacturing industry through WeChat. The Tire King used the coupon-on-air ticketing machine to perform the "Million Red Packets Falling from the Sky" activity scene over the venue. The drone carries the Palm VoucherTM Cloud Box, which transmits Bluetooth signals. The viewer turns on the Bluetooth to shake the phone and clicks on WeChat. Win the red envelope sent by the baby king, participate in the "running! tire king" micro-business customers and dealers to get more important awards such as iPhone6, 4G mobile phones, travel carrying bags, commemorative T-shirts. By shaking the surrounding experience mode, it shows that the Tire King vertical e-commerce platform focuses on user participation, experience and feelings, emphasizing the interaction between enterprises and users, Internet + image and extraordinary user experience.
The event smashed the audience and detonated the entire Guangrao International Tire Exhibition. Participants stopped to participate, participated in the enthusiasm, and jointly picked up the mobile phone, scanned the baby king WeChat QR code, pay attention to the official WeChat, waiting for a surprise! Ten thousand people turned over the audience.
The person in charge of the baby king said that at the carnival scene, the leisure water bar was also prepared intimately. The audience was free and designed to provide a refreshing part for the participants in the hot summer days.
This flight feat will become the first marketing application of China's first aerial Bluetooth device and ground mobile phone application seamless communication docking, creating a precedent for the application of mobile Internet marketing activities in traditional manufacturing. Detonated the first China Tire Carnival.
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