The increase in premium cars and private cars will also affect the marketing of lubricants

In China, lubricants are mainly sold through wholesalers, original equipment manufacturers, auto repair stations, auto parts stores, oil stores, and oil change centers. In other countries, gas stations are one of the main channels for the sale of lubricants. After entering the WTO, multinational oil companies can operate wholesale fuel oil business and gas station business in China. They can provide customers with a full range of services ranging from refueling to cleaning vehicles and replacement of lubricants through gas stations. With their strong financial and technical strength , Drive the development of its lubricant business, thus changing the marketing of lubricants to a certain extent.

The comprehensive gas station marketing model of a multinational lubricants company that has achieved great success in the international market will exert its advantages in China. At present, China's lubricant companies are still lacking experience in the operation of gas stations, especially bundled marketing of fuel oil and lubricants. The increase in high-end cars and private cars will also affect the marketing of lubricants, that is, more drivers are willing to go directly to car repair stations, oil change stations, specialty stores or gas stations for oil maintenance, rather than change their own oil . Customers will pay more attention to the brand and quality of lubricants rather than prices.

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