Where is the future of printing equipment in the printing industry?

As we all know, the application of green printing qualification certification by printing companies not only plays a role in upgrading the industry, but also has the effect of raising the threshold for entering the lower threshold printing industry, surviving the fittest and eliminating excess production capacity. The number of printing companies has far exceeded the needs of the current market. The oversupply not only appears in the printing companies, but also in the upstream equipment production areas.

Whether it is ink, paper or plate production, the three major printing consumables have a market that exceeds demand. It is understood that in 2011, the total amount of ink production continued to grow, but the production companies did not see "pocket full." The reasons for the poor profits are naturally closely related to the sluggish international financial environment. Well-known reasons include rising raw material prices and rising labor costs. The inks, plates, and paper used as raw materials for printing also fluctuate. For example, the ink may fluctuate due to fluctuations in the price of oil, and the price of the plate may fluctuate due to the rise in international aluminum prices. Fluctuations in the prices of bulk commodities and non-ferrous metals will lead to fluctuations in the prices of raw materials. These cannot analyze the law. However, there is also a common cause of the industry - excess capacity.

In the case of oversupply, the buyer determines the market. Even if various costs increase, it is difficult to increase the selling price. Otherwise, there will be a dead end. All companies can only continue to have a lower profitability status. Some large-scale manufacturing companies, while maintaining a sudden increase in raw material costs, insisted on supplying customers with their reputations, but they alone suffered losses. The more they sell, the more they lose. Some people may not believe it, but this is a true fact in the printing consumables market. This situation is like printing companies in order to retain customers, in the case of rising costs, printing prices have risen instead of falling.

Individually, the result of this competition may be to survive temporarily and escape the temporary crisis. However, profits are getting thinner and thinner, which can only make enterprises struggling to maintain simple repetitive production and simply cannot expand and reproduce. Don't talk about developing new technologies. For the entire industry, this is morbid and unhealthy, which is not conducive to the sustainable development of the industry. The digital technology and the guidance of the government's powerful policies can be a powerful means to eliminate excess consumable manufacturing capacity.

With the domestic companies' CPM equipment and CTP plate production capacity from scratch, the quality from low to high, the number of production enterprises is also increasing, the output is also rapidly rising, digital technology led the plate material market from low The "Red Sea" competition from end to end prices enters the digital, high-quality, and high-stability "Blue Ocean" competition. The powerful enterprises stand out, and those enterprises that do not actively change and change will follow the old production methods. To the elimination.

In any case, the situation of oversupply can only be transferred to the market for adjustment. As China's printing industry moves from being a big country to a powerful country, the management capabilities and R&D capabilities of leading companies are continuously improving. At the same time, with the active guidance of the government's powerful policies and the full competition of the market, the excellent people are better. After that, both the manufacturers of consumables, the printing companies and consumers as consumers, have become more sophisticated in their understanding of the market. When high-quality, green printing products become the consensus of everyone, low-end, low-quality excess production capacity will naturally disappear.