In 2007, Yuchai Group achieved a remarkable sales revenue of over 18 billion yuan, surpassing its annual target of 16.8 billion yuan. The company's diesel engine production and sales both exceeded 380,000 units, securing the top position among domestic competitors. Additionally, the single-plant production and sales figures continued to rank first globally. Yuchai maintained its status as China's leading power brand.
This information was shared at the Yuchai Machine Marketing Service Conference 2008 held in Changsha recently. According to reports, last year marked a significant milestone for Yuchai as its Guodian 4 diesel engines were successfully introduced into Beijing's public transport system to support the Olympic Games. The country 3 models were fully launched in the urban bus and tourist bus markets. Throughout the year, nearly 30,000 engines were exported, representing a 270% increase compared to the previous year. The total number of engines in use surpassed 50,000 units, making Yuchai the first company in the industry to receive the "Exempted Export Products Exemption Enterprise" honor.
Yuchai also established the "Engineering Research Institute of China First and the World Top 5," and successfully developed China's first Euro V diesel engine. It also introduced the country's first urban passenger vehicle hybrid (ISG technology). At the conference, officials announced Yuchai Group's 2008 targets: sales revenue of 23 billion yuan and 24.3 billion yuan, with a total of 640,000 diesel engines produced and sold, including 50,000 units exported to overseas markets.
According to internal sources, the implementation of the "Excellent Quality and International Yuchai" strategy is a crucial step in Yuchai’s internationalization plan. Over the next decade, the company has set clear strategic goals, outlining a development path. Before 2010, Yuchai will focus on key markets in Asia, Africa, Latin America, and Eastern Europe, aiming for breakthroughs in Southeast Asia and targeting an annual export growth of 10% to 20% within two to three years. From 2010 to 2015, the company plans to gradually enter developed markets such as North America and Western Europe. By then, the annual export volume of engines is expected to reach 300,000 units, accounting for 30% of total sales, aiming to achieve full internationalization in branding, product offerings, and production bases.
The conference emphasized that the implementation of the internationalization strategy is a complex and large-scale project. While it manifests in the expansion of overseas markets and increased exports, behind this lies the internationalization of product layout, capital operations, management, and talent development. Yuchai works closely with host plants, distributors, and service stations, relying on each other's cooperation. Every OEM, distributor, and service station is required to actively support Yuchai's efforts, ensuring alignment with the company's overall development goals.
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