Yutong Bus Marketing Strategy released to create a safe driving value system for energy conservation
On the morning of April 15, 2011, the Yutong marketing strategy conference centering on the “Anji Festival Value System†was held at the Beijing National Convention Center. This “Anji Festival Value System†was launched by Yutong based on insights into the bus industry. It indicates that the customer value provided by bus companies has changed from a single vehicle performance guarantee to an overall customer operation solution of “people, vehicles, and managementâ€. With regard to the two major issues of security and energy consumption that are highly valued by the vast majority of transport companies, this system provides a more complete solution.
At the press conference, the deputy general manager of Yutong Bus delivered a speech on the theme of “Anji Festival Value Systemâ€. The representatives of the transportation company and the leaders of the Taoist Association spoke respectively and jointly launched the Yutong Bus Marketing Strategy. It is reported that the idea of ​​Anjie's value logo originated from the “Moebius Ringâ€. The visual image in the design scheme is a two intertwined domain, symbolizing a close value partnership. At the same time, it is also an “∞†infinite symbol. Yutong will work hand in hand with customers to create unlimited value and a broader future for the transportation industry.
As Yutong's future marketing strategy, the “Anjou Value System†includes three parts: “Technical Standards for Security Festivalâ€, “Working Law for Security Dayâ€, and “Intelligent Operation System for Anjietongâ€. According to reports, complying with the two most important customer needs of "safe driving" and "saving energy consumption", Yutong has summed up its training experience in the "value-added city" and "Yutong Cup" activities as the "Safety Day Work Law." Independently developed the “Anjietong Intelligent Operation Systemâ€. Combining with its inherent "Technical Standards for Safety and Security", it will formally upgrade its marketing strategy to the "Anshun Value System" that combines technology, skills and management. Yutong broke the simple relationship between supply and demand with customers, and changed the interactive communication with customers into participation and integration. Under the positioning of “value partnersâ€, we have grown up with our customers, and we have grown together and we have been walking in glory. Hope the championship on the road.
With the release of the “Anji Festival Value Systemâ€, Yutong ushered in a new transformation and challenge for itself and the entire bus industry and road transportation industry. The “Anta Festival Value System†will help the transportation industry achieve efficient management and save operations by leveraging the comprehensive capabilities of car building technology, driving skills and operations management. Yutong will establish a long-term value partnership with its customers. Based on the customer's systematic needs rather than a requirement for value marketing, Yutong has already prepared for this change.
It is reported that in 2011, Yutong’s marketing strategy will continue to be carried out and reinforced through the three major lines of the "Exploration of Values," "The Second Yutong Cup," and "Anjietong Intelligent Management and Operation System." Passenger transport, public transportation, school bus, tourism and other industries and bus drivers, in order to share value with many customers, to achieve the dream, it is worth mentioning that the Anjietong intelligent operation system will also be officially unveiled in the second session of the 2011 Yutong Cup. The Yutong Cup judges provide a more intelligent player management system.
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