In just three to five years, it has become one of the top three domestic passenger car brands. But who is behind this rapid rise? The 31-passenger bus brand, which recently made headlines with such bold claims, has sparked surprise and curiosity in the industry.
Who exactly is the “31-passenger bus� Why does it dare to make such a grand statement?
Some netizens tried to ask about the “strength†of the “Tianyi†bus on an online forum, but the post remained unanswered for days. So, the reporter decided to visit the factory and find out firsthand. Located in the Xingsha Industrial Development Zone in Changsha City, Sany Group is a well-known enterprise in the region. Known as “Sany Heavy Industry,†a listed company, and a private enterprise, Sany has always been under the spotlight. Trinity Bus is a subsidiary of the Sany Group.
It has been exactly three years since Trinity Bus entered the passenger car market in November 2002. According to data provided by the company, Sany sold nearly 500 passenger cars in 2005. In comparison, Yutong, the leading domestic coach manufacturer, sold over 15,000 units that year. To reach such sales figures in just three years, Sany would have needed an annual growth rate of over 350%, which seems almost unrealistic. Rapid development often comes with risks, and many are skeptical about whether such growth can be sustained.
Mao Zhongwu, General Manager of Trinity Bus, did not directly answer the question but hinted that if there were no external challenges, the target might even be achieved earlier. His confidence is evident.
Inside the Trinity Bus factory, the reporter observed a clean and efficient workshop where parts were assembled and vehicles were delivered. Compared to other coach manufacturers, the facility was smaller, with only over 200 employees. It’s clear that the 31-passenger bus is still a small part of the larger Sany Group.
According to internal reports, the company has recently turned a profit, and its sales are currently concentrated mainly in Hunan, Hubei, and Guangdong. However, the question remains: what are the key strategies behind Trinity Bus's ambitions? And will they work?
Mao admitted that the company is still following others in building buses and lacks core technologies. “We can create industry-leading chassis for construction vehicles, so building a bus chassis isn’t a problem,†he said. However, the upcoming luxury RV with independent intellectual property rights, set to debut at the Shanghai Motor Show next March, may be the secret weapon behind their aspirations.
The flagship product is a large and medium-sized luxury bus, but the company faces challenges like limited time, lack of technical expertise, and insufficient core technology. How will they overcome these hurdles and increase market share?
Mao emphasized using Sany’s existing sales network to provide excellent service. His strategy involves a “point, line, and surface†approach: personalized service at the point level, fast service chains along the line, and specialized service stations at the surface level.
Industry insiders, however, question whether Sany’s heavy machinery customer base aligns with the needs of the passenger car market. The passenger car industry is more competitive and requires higher design and marketing capabilities. Can Sany’s network effectively support the 31-passenger bus?
Another key initiative is the “flagship service card,†which ensures close communication with customers. Even after selling a vehicle, dedicated personnel track its performance, offering rewards for any issues reported. While this approach builds trust, it also raises questions about scalability and consistency.
As Mao Zhongwu, who has led several turnaround efforts at Sany, takes the helm at Trinity Bus, the pressure is on. With ambitious plans to expand to 10 provinces next year, the journey from obscurity to national prominence is anything but easy.
Whether this is a bold vision or a risky gamble remains to be seen. Only time will tell if Sany’s 31-passenger bus can truly claim a spot among the top three.
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