"In three to five years, it has become one of the three major domestic passenger car brands," a statement that recently stirred up the bus industry. The phrase "31 passenger cars" sparked curiosity and surprise among many. Who exactly is this "31" brand, and why does it dare to make such bold claims?
Some netizens tried to explore what made the "Tianyi" bus so impressive on a forum, but their questions went unanswered. Determined to find out, a reporter decided to visit the factory and uncover the truth behind the ambitious target.
Located in the Xingsha Industrial Development Zone in Changsha, Sany Group is a well-known listed company, known for its heavy machinery and private enterprise background. This reputation has drawn attention to the 31 passenger bus, which is part of the Trinity Group. It has only been three years since Trinity Bus entered the passenger car market in November 2002.
According to data provided by the company, Sany sold nearly 500 passenger cars in 2005. In contrast, Yutong, the leading domestic bus manufacturer, sold 15,000 units that same year. To reach such a sales volume in just three years, Sany would need to maintain an annual growth rate of over 350%, a figure that raises eyebrows.
Mr. Mao Zhongwu, General Manager of Trinity Bus, didn’t directly answer whether this was feasible, but he hinted that the target could have been achieved earlier if not for some external challenges. His confidence was evident.
Inside the factory, the reporter observed a clean and efficient workshop where parts were assembled and vehicles were delivered. Compared to other large bus manufacturers, the facility seemed modest, housing around 200 employees. Despite its size, the 31 passenger bus is embedded within the larger Sany Group structure.
According to internal reports, the company’s financial performance exceeded expectations in October, marking a significant improvement from previous losses. Currently, the 31 passenger bus primarily operates in Hunan, Hubei, and Guangdong provinces.
So, what are the key strategies behind Trinity Bus's ambitions? Mr. Mao admitted that the company currently follows others in developing buses and lacks core technologies. However, they are working on creating a high-end luxury RV with independent intellectual property, set to debut at the Shanghai Motor Show next March. This could be their competitive edge.
The flagship product is a large and medium-sized luxury bus. But with limited technical resources and a short time frame, the company faces significant challenges. How will they increase market share?
Mao emphasized using Sany’s existing sales network to provide excellent service. His strategy involves personalized services, fast response chains, and specialized service stations. While these initiatives may improve customer relations, industry experts question how effectively Sany’s heavy machinery network can translate to the passenger car sector.
One notable initiative is the "flagship service card," where dedicated personnel track each vehicle after sale. Any defects reported by users earn a reward of 100 yuan. Though this approach builds trust, it also raises concerns about scalability and consistency.
Zhong Ming, a long-time employee, noted that leadership changes and company culture play a role in shaping the future of the 31 bus. The goal of becoming one of the top three brands in three to five years reflects both ambition and determination.
Sany’s entry into the passenger car industry is relatively new. Just months after establishing Sanyi Bus Company, its products debuted at the Asia Bus Expo in Shanghai. Mao, who took over as general manager just six months ago, admits he is still learning the ropes.
Despite the challenges, the company plans to expand to 10 provinces and cities next year. From a small base to national recognition, the journey seems like a leap. Whether it's a bold plan or a risky gamble remains to be seen. Only time will tell if the 31 passenger bus can truly claim a spot among the industry giants.
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