Feasibility analysis of full color LED display advertising
LED outdoor advertising display investment prospects can be expected. A few days ago, an advertising market research institute revealed that by 2015, China's outdoor LED display screen advertising market will exceed 2.7 billion yuan. The rapid expansion of LED outdoor advertising will further squeeze the living space of flat outdoor advertising. A few days ago, an advertising market research institute revealed that by 2015, China's outdoor LED display screen advertising market will exceed 2.7 billion yuan. The rapid expansion of LED outdoor advertising will further squeeze the living space of flat outdoor advertising. LED outdoor advertising has a double-digit growth in outdoor advertising market in recent years due to its strong impact and interactivity. In 2011, China's LED outdoor electronic display screen advertising market reached 1.215 billion yuan, an increase of 35.5 over the previous year. In 2011, the total amount of outdoor advertising in China reached 51.5 billion yuan, a year-on-year increase of 14 yuan, far lower than the growth of LED outdoor advertising. Industry insiders predict that the scale of LED outdoor advertising market is expected to reach 1.55 billion yuan in 2015, an increase of 27.6. I. Reasons and characteristics of the project In recent years, with the government's comprehensive investment in municipal construction such as culture, public welfare and urban lighting, outdoor advertising has also entered a new stage of development, and people's requirements for outdoor advertising media. It is also getting higher and higher, and the form of outdoor advertising has evolved from a single textual print advertisement in the past to an animated advertisement with multifunctional three-dimensional, graphic and audio effects. Traditional outdoor advertising media such as traditional street signs, light boxes, single columns, and neon lights have been unable to meet the needs of the audience. The competition in the outdoor advertising market will be the contest between brand value, customer management and professional quality, and the emergence of full-color LED large-screen display advertising is in line with this modern form of advertising communication, and can make full use of the existing outdoor advertising. The card layout publishes more advertising information. The large LED display is the perfect combination of technology and media. It can fully utilize this concept and become the future development trend of outdoor advertising media. Second, the principle of LED and advertising characteristics Full-color LED full-color display is a new type of information display media that has been rapidly developed in the world in recent years. It uses a dot matrix module composed of light-emitting diodes or a large-area display screen composed of pixel units. Microelectronics, optics, computers, information processing and many other modern high-tech, with a series of advantages such as strong environmental adaptability, high energy efficiency, long life, changeable, environmentally friendly, high-tech and new. The full-color LED display not only has high brightness, large contrast, bright colors, but also can display dynamic pictures and texts. It has active light and high resolution at a long distance. Even in a hundred meters, the visual effect is the same as watching TV at home. It has been widely used in public places and traffic routes with a lot of people. Third, the advantages and public welfare role of full-color LED large-screen outdoor billboards. In the 21st century, advertising media has undergone great changes with the development of science and the arrival of the information age. Although the publishing industry still occupies a leading position in the advertising market, the rise of the Internet has increased the advertising media. Vitality, but traditional outdoor advertising still plays a huge role because of its high coverage, viewing opportunities, long timeliness, and large outdoor advertising with great visual impact. The outdoor large-scale electronic media full-color LED display advertising is combined with the strength of various advertising media, and is favored by customers. The full-color LED display billboard has the characteristics of beautiful color, graphic sound and appearance, fast information transmission and many content transmission. In addition to broadcasting some commercial advertisements, it can also pass various public information and public service advertisements for free. Such as traffic information, weather, air index, etc., enriching people's cultural and entertainment life, is the information dissemination media that the audience loves, and has great social benefits. The establishment of the LED display represents the prosperity of a city's outdoor advertising, adding a beautiful landscape to the city's lighting construction. Fourth, LED outdoor display advertising market forecast According to experts, in the next few years, the global demand for various types of LED display will reach billions of dollars every year, and is still increasing year by year. In China, according to the statistics of the National LED Optoelectronics Industry Association LED Display Branch, the sales of the LED display industry last year was about 4 billion yuan. With the accession to the WTO, the 2008 Olympic Games and the 2010 Shanghai World Expo will bring more Under the influence of various factors such as eyeball economy and national attention to environmental protection issues, LED display screens will have a significant increase in the market of sports, outdoor advertising, transportation and many other fields. Experts predict that the growth rate of LED full-color screen demand in the domestic market will be as high as 30 or more.
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