Hantai Ultra Performance Tyre Sales Increase 35% YoY

Recently, Hankook Tire announced its global sales performance in 2008, and achieved sales of 4.07 trillion won (US$3.7 billion) in the year, an increase of approximately 26% year-on-year (based on the Korean won).

In the ups and downs of 2008, Hankook Tire maintained strong growth momentum, reaching the target of 3.9 trillion won at the beginning of the year, and achieved an increase of 5.1% on this basis. At the same time, Hankook Tire's core business in major global markets has achieved significant growth: Russia's market sales increased by 98%, and Central American and South American market sales increased by 50%. Through continuous development of market channels, Hankook Tire Co., Ltd. actively cooperates with automobile manufacturers to promote the sales of strategic products, ultra high performance (UHP) tires, which have ensured the continuous development of Hankook Tire.

It is worth noting that Hankook Tire Ultra High Performance (UHP) tires achieved a stable growth rate of 35% in 2008. Among them, the fastest increase in sales was in Europe, reaching 48%, followed by Latin America, Asia, and the Middle East, where sales increased by 27% and the US market increased by 21%. In addition, ultra-high performance (UHP) tires achieved a 42% performance improvement in the matching market.

For the sales performance of ultra-high performance (UHP) tires, Han Cheng Tire President and CEO Xu Chenghe said: “The good performance of the performance has benefited from our cooperation with more and more auto manufacturers and related industry chains. This partnership helps us to continuously improve our product quality and technical standards. We will create more high-quality high-performance products for consumers through our core technology concept, Kontrol Technology."

Hankook Tire is still optimistic about the market outlook for the new year, and the company has set its global sales target for 2009 at 4.33 trillion won. This goal shows that Hankook Tire will continue to invest in technology, brand image, and consumer demand in the economic year of 2009.

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