Background: At present, domestic auto parts manufacturers are generally in a downturn, but Shandong Jin Qilin Group wins merchants with excellent product quality and good reputation, and exports do not fall. In January-November 2008, the group achieved a total of Sales revenue was 1.2 billion yuan, and foreign exchange earned through exports reached 83 million US dollars, an increase of 20.7% and 21% year-on-year respectively.
On the evening of December 28, 2008, the reporter walked into the Shandong Golden Kylin Group located in the Economic and Technological Development Zone of Leling City. The 2,000-square-meter workshop was brightly lit and rumbling. According to Gao Shufeng, the company’s president’s assistant, “The workshop is rushing to manufacture a batch of 3,000 sets of high-end ceramic brake pads that are ordered by a Middle Eastern customer and must be shipped before New Year’s Day. The time is tight and the tasks are heavy. No way, the workers can only be three. The class fell."
According to Gao Shufeng, at present, not only the five workshops of the General Plant, but also the Jiyang branch is producing at full capacity. The 10 million sets of OE brake pads project newly built by the Group in the High-tech Industrial Park are also under construction.
"The 'inside the outer circle' is a magic weapon for us to win." Sun Zhongyi, president of the group, looked relaxed.
"Circumstances" means maintaining a long-term and stable relationship with customers and establishing a good reputation. "Inner party is to strengthen internal strength cultivation, continuously strengthen R & D strength, improve independent innovation capability, reduce production costs, and enhance market competitiveness.
Historically, while actively developing national and foreign markets, Jin Qilin Group has continuously increased scientific and technological innovation and independent R&D investment. It has formed unique advantages in friction material formulation research and brake pad technology and equipment, and has ample technical reserves. Developed 167 kinds of new products such as high-end ceramic brake pads to fill the gaps in the world and fill the gaps in the country, and obtained 9 invention patents, 30 utility model patents and 6 design patents. Its enterprise technology center was recognized as the only brake National Enterprise Technology Center.
Kylin has established long-term stable cooperative relations with more than 20 automobile manufacturers and more than 230 brake distributors in more than 60 countries and regions including the United States, Europe, South America, and the Middle East. The export volume has always accounted for the total export volume of brakes in the country. More than 70% of the amount. Affected by the financial crisis this year, the volume of exports to the United States has decreased. They have adjusted their marketing strategies in a timely manner and increased efforts to expand the EU, Middle East, and domestic markets. More than 600 models of products that have passed the EU ECER 90 certification basically cover all cars in Europe and Commercial vehicles, and set up 17 sales outlets in major cities such as Beijing, Shanghai and Shenyang. At the same time, it strives to conclude business alliances with raw material suppliers, adopt effective measures such as investing and building factories in the main supply base of raw materials, reduce production costs, and increase market competitiveness. "Our order has been scheduled for July 2009." Sun Zhongyi said.
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