The "Internet" is affecting the way we travel, the smoke of the special car campaign has not yet dispersed, and the bus, another main force of public transportation, has recently played a new game.
Under the influence of the mobile Internet, customized buses around the demand for commuting to work have emerged. A week ago, Didi Bus officially opened. On July 29, 2015, Didi quickly announced an investment of 500 million yuan to develop the bus business. At present, Didi Bus has entered the cities of Beijing and Shenzhen. On July 27th, the “Russian Bus†platform launched by the Guangzhou Transportation Department was officially put into operation. In addition, there are buss, toot buses and pick-up clouds on the market. The shuttle bus waited for more than ten custom bus O2O companies to snatch users. Correspondingly, the bus driver's work scene has also changed.
Two modes Currently, there are two types of customized bus modes on the market: First, Internet companies carry out model innovation, bring the sharing economy into the bus field, use idle resources to solve the travel problems of white-collar commuting time; second, traditional bus The company conducts Internetization attempts to diversify its own resources and supplement the current public transportation system.
The Guangzhou bus is an example of a change in traditional bus companies. In fact, the bus company in Guangzhou started planning custom bus services a few months ago. This week, the official bus debuted, opening a shuttle bus to the city during the peak hours. Currently, users can make reservations through the WeChat public number and the approximate bus app. The reporter consulted its WeChat public account and found that there were 10 lines in total, which were provided by different bus companies. It is reported that all bus companies operate independently and compete with each other.
The relevant person in charge of Guangzhou FAW Bus Co., Ltd. told reporters that the situation of various bus companies is not consistent, but they are all starting to launch customized buses in the near future. FAW has already launched its customized business in its public account last week, and currently has two lines. According to last week's data, FAW's bus service attendance rate is between 50% and 60%. The person in charge also said that the bus company is not for profit, but only needs to focus on the service.
On the other hand, Internet startups that are forced to reform the bus companies are also rapidly replicating. In 2014, the bus took the lead in launching a customized service for white-collar travel. Users can choose the line to order on their APP, and can book by day, week and month according to their needs. According to the data given in the aspect, it currently has 72 lines in Guangzhou, with an average attendance rate of about 65%.
Compared with traditional bus companies, Internet companies are more mature in line development and operation. It is reported that the bus is mainly developed in three ways. First, based on the user's needs, the user will open the line after the APP initiates the line, and if the number reaches a certain number, the second line is opened according to the existing urban traffic demand. If the attendance rate is less than 50% during the trial operation phase, the technicians will make an optimization plan, change the site and test again until reaching the standard; third, professionals go to the field, and conduct hotspot analysis, flow analysis and big data analysis to mine User needs.
It is understood that the bus and the road passenger transport enterprises in the city signed a strategic cooperation to obtain drivers and vehicle resources. The vehicles they cooperate with are all tourist buses. The current number of buses is 30,000. The Drip Bus, Dudu Bus, etc. use the rental bus.
Zhou Ruijin, CEO of the bus, told 21st Century Business Herald that in the past, the bus vacancy rate was around 20%. After accessing the customized bus platform, it improved the bus’s rate and improved the bus driver’s Income and status. She said that the bus has already made a profit through the ticket, with a 15% profit, and will be realized through value-added services in the future.
At the stage of attracting users today, each customized bus has launched a promotion strategy of as little as a penny. According to the data on the bus, the current fare is 0.4 yuan per kilometer per person, which is almost the same as the subway, between the bus and the taxi. Tao Ran, the senior vice president of the fast taxi, believes that the price of the bus is already very low and there will be no price war.
Which bus is chosen to travel, many passengers said that the most concerned about insurance and safety issues. Zhou Ruijin said that he required each car company to have 1 million carrier insurance, and the company cooperated with Pacific Insurance to buy 500,000 seat insurance for each seat. She also mentioned that security and normativeness are urgently needed to be solved.
Drivers participate in user operations The emergence of custom buses has also given bus drivers a new definition. Drivers have become an important part of Internet operations.
When the reporter experienced a night shift on the bus, the reporter found that the attendance rate reached 50% on the second day of operation. Bus driver Liu Shifu told reporters that the bus belongs to Guangzhou Second Automobile, which was originally a point-to-point regional bus. It takes five or six times a day to get a bus, and the workload is relatively large. The company sent him as a bus driver after the on-line custom bus, which was two shifts, 7:15 am and 6 pm. While alleviating the workload, the monthly salary does not change much, between 50,000 and 60,000.
More importantly, as the main role of the bus scene, the driver can feedback the line, interact with the user, and accept user evaluation. Another bus owner in the car set up a WeChat group of bus passenger services. The passengers actively joined the group and offered their opinions on the lines and services of the customized bus. The person in charge will focus on the recommendations and make adjustments accordingly.
It is not difficult to find that bus companies have begun to operate users, and custom buses have become an attempt to differentiate services for buses. It is understood that the bus company has been in a state of loss and enjoys government subsidies every year. In 2014, the Guangzhou Communications Commission subsidized the bus company to 3 billion, of which the subsidy for the ticket was 2 billion and the oil was 1 billion. Customized buses are a new attempt by bus companies, and users are willing to pay for better services, which may bring benefits to the company in the future.
Zhou Ruijin said that the current profit of the bus has been given to the tourist bus company to cultivate the market. The monthly salary of the bus driver on the platform has also increased from the original 4,000 yuan to 7,000 yuan. According to reports, the bus also set up a bus college to train drivers for customized buses and proposed the concept of “artisan driver†to improve the service quality and income level of bus drivers. While upgrading the bus industry, it also upgraded the status of bus drivers.
Tao Ran told reporters that the customized bus is still in the running-in period and is still in the stage of educating users. The future will be an idealized means of transportation.
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