· New car sales in this city fell by 7% last year due to factors such as purchase restrictions

Under the continuous effect of factors such as the purchase restriction policy, Beijing's new car sales have entered a downward channel. Last weekend, the Beijing Beichen Asian Games Village Automobile Trading Market Center was released. In 2014, Beijing City traded a total of 541,500 new cars, down 7.04% from the previous year's 582,500 vehicles, while the national average car sales growth last year was 6.68%.
Yan Jinghui, deputy general manager of the Beichen Asian Games Village Auto Trading Market Center, said that the tightening of the purchase restriction policy, macroeconomic adjustment, and weak consumer demand are the main reasons for the negative growth of the new car market in Beijing last year.
“Second purchase restriction” curbed demand In 2014, the sales volume of new cars in Beijing decreased by 7.04% compared with the previous year. This decrease was 6.5 percentage points higher than that in 2013, but this is better than many industry insiders predicted at the beginning of last year. At that time, many people predicted that the new car market in Beijing will have a decline of about 10% last year.
At the end of 2013, Beijing introduced a new policy for the purchase of automobiles: the new car index was reduced from 240,000 vehicles per year to 150,000 vehicles, and the lottery was changed to once every two months. It was called “second-time purchase restriction” by the industry, and the policy effect was fully in the middle of last year. appear. Yan Jinghui believes that in the past year, Beijing’s implementation of “restricted purchase + limited movement” has curbed the tightening of consumer policies, and the survival environment of auto dealers has become increasingly severe.
In fact, the configuration (shake number) and updated indicator consumers constitute the main car buyers in Beijing, and the policy of restricting purchases and restricting the expatriation has intensified, resulting in the growth of the growth of new and updated resources in Beijing. In particular, the number of traditional gasoline vehicle configuration indicators decreased by 45.8% in 2014 compared with 2013. With the release of the last year's shake index, the second purchase restriction policy and the “double-month lottery” approach have gradually affected the passenger flow and driving consumption of the automobile market. appear.
In the same period, affected by the official price cuts and anti-monopoly investigations of complete vehicles and spare parts manufacturers during the year, consumers were in the process of holding money for purchase. The Asian consumer survey showed that 57.07% of the surveyed consumers said that they delayed the car purchase plan in September last year. Although the relevant expectations in October have weakened, 35.23% of consumers are still waiting to see. . According to the statistics of the circulation association, the number of authorized dealers in the Beijing auto market has increased from 350 in 2008 to 771 last year, which has doubled, and market competition has further intensified.
Second-hand car transaction volume increased slightly According to statistics, in 2014, the cumulative turnover of used cars in Beijing was 706,500, which was 1.61% compared with the previous year's 695,300 vehicles. In stark contrast to the downward trend in new car transactions, the volume of used car transactions has increased throughout the year.
“Beijing currently has more than 5.5 million vehicles, including 970,000 of the National II emission standards, providing a strong market resource for the used car market.” Yan Jinghui said that the old car eliminated the scrap subsidy. Policy factors directly stimulated the growth of second-hand car transactions in Beijing. In 2014, Beijing's passenger car allocation index decreased by 45.8%, resulting in “old-for-new” vehicle replacement sales leading the new car market. In addition, the last bus effect of the old car renewal subsidy policy in Beijing, the subsidy measures for scrapped cars, and the climax of scrapping small vans caused by market rumors have all accumulated replacement resources for trade-in, resulting in a 37.95% increase in new car transactions in November last year.
According to the scrap window of the Asian Games Village and related comprehensive data, in October and November last year, the volume of scrapped vehicles in the Asian city increased by 83.9% and 172.8% respectively, contributing more than 30,000 to the Beijing auto market in October and November. The vehicle was replaced with new resources.
According to the plan, the sales of gasoline vehicles in Beijing will be 120,000 units in 2015, which is 8.3% lower than last year and 50% lower than that in 2013. When looking forward to the 2015 Beijing city market, Beijing New Energy Niu Jinming, director of the Vehicle Development Promotion Center, first mentioned the dilemma of gasoline vehicle sales. He believes that this year, new energy vehicles will become an effective growth point for the Beijing auto market.
On the one hand, policy-driven and car-purchasing subsidies are two important factors for the growth of new energy vehicle consumption: the increasing number of electric vehicle swaying indicators will meet the demand for car purchases by just-needed people; central and local financial car purchase subsidies, exemption from automobile purchase tax, and alleviate consumers The cost of car purchase; the manufacturer's car purchase discount and the reduction of charging pile installation fee and electricity fee policy have reduced the cost of use for consumers. On the other hand, the technological progress of new energy vehicle batteries and charging methods is developing rapidly, and the ever-increasing cruising range and product quality will enhance consumer confidence.
“2014 is the first year of new energy vehicle development, with domestic sales exceeding 60,000 units, surpassing Japan to become the world's second largest new energy vehicle market. Although the proportion of the overall automobile market is 23.45 million units, the proportion is still small, but the stars The fire has already ignited and will form a prairie in the near future.” Xu Heyi, chairman of BAIC Group, said that in 2014, the output of Beiqi New Energy pure electric cars exceeded 7,200, and in fact the number of brands reached 5510, making BAIC domestically pure. The first car manufacturer of electric vehicles. He also expects that not only in the Beijing market, but also in 2015, the new energy vehicles will usher in a period of rapid growth throughout the country.

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