2014 Machinery Industry Operational Demand Will Continue to Face Uncertain Demand

Experts in the machinery industry stated that the downward trend in profit margins is far more profound than the downward growth rate of profits, indicating that the machinery industry has not really shaken off the predicament and has yet to enter a healthy development track. The pace of industrial transformation and upgrading must also be accelerated, and efforts must be made to increase production efficiency and reduce resource consumption.

The supply and demand situation in China's machinery industry in 2014 The mechanical industry operation in 2013 presented four characteristics: In general, the machinery industry recovered slowly, grew moderately, and developed steadily; the product structure continued to adjust in the expected direction, manifesting itself closely related to the automation of consumption and informatization. The sub-sector’s boom is significantly better than that of investment products.

The machinery industry has seen new growth in innovation, development, integration, and green development upgrades; however, profit margins have fallen under pressure from slowing demand, overcapacity, rising costs, and falling prices.

2014 analysis of the supply and demand situation in the machinery industry: The total demand is expected to maintain a steady growth in the medium-speed, there will be no drastic changes in the ups and downs, the export market will grow moderately, cautiously optimistic.

The decline in industry prosperity is an inevitable manifestation of heavy machinery as a strong cyclical industry in the economic downturn. In 2014, investment demand in the metallurgy, coal, and non-ferrous metals industries will remain sluggish, and replacement and replacement demand will have a certain role in supporting demand for heavy machine products, but the degree is limited, and the heavy machine industry's economy will remain low. With respect to raw materials, it is expected that the price of steel will not increase in the short term, and it will have a certain supporting effect on the overall operation of the industry, and the overall cost of the industry will be controllable. As a whole, the business risks of the industry will remain high.

The industry differentiation trend will continue in 2014. Comparing with other heavy machinery products, the advantages of possessing complete equipment supply capacity Mining machinery will rely on its integrated solution and procurement advantages to have high industry prosperity and profitability space, relatively high credit quality, and at the same time, owning project contracting. The heavy machine companies in the business will benefit from the synergy effect of the industry chain, ease the impact of the decline in the machinery manufacturing business, increase the ability to resist risks, and achieve better credit quality.

On the whole, in the short term, the growth of industry demand tends to decline, and the negative impact of overcapacity on the supply and demand pattern of the industry will continue. The positive impact of low raw material prices on the industry is relatively limited, and it is expected that the industry climate will remain low and the industry as a whole. It is difficult to significantly improve the business and financial conditions. China Bonds Credit maintains a “poor” industry assessment of the credit quality of the heavy machine industry and a “stable” industry outlook.

At the second session of the second member congress and the council of the China Heavy Machinery Industry Association held in Beijing in May 2013, the relevant leaders of the association and the participants jointly discussed that although the development of the heavy machinery industry in 2013 was facing weak demand in the traditional service sector, nuclear power The new growth point of wind power, wind power, and other new issues will be unstable, and capacity will be vacated. Production and operations will also encounter great difficulties. However, as long as the recent and long-term integration, focusing on the main line of transformation and upgrading, integration of the two, energy-saving emission reduction development, adhere to scientific and technological innovation, expand service areas, I believe the industry will weather the storm and move toward a broader market space.

2014 machinery industry operation will still face weak demand From the situation facing the development of machinery industry in 2014, China will continue to implement a proactive fiscal policy and a prudent monetary policy, and make full use of the reverse mechanism to adjust the industrial structure. Mechanical industry operations will still face weak demand, and the pressure on industry growth is still very high.

However, considering the continuity and stability of the policy, in 2014, the economic operation of the machinery industry still has the basic conditions for maintaining overall stability, and will continue the smooth running trend in 2013. At the same time, through the advancement of industrialization, informatization, urbanization, and agricultural modernization, new consumer and investment needs will be created and international and domestic market space will be expanded.

From an international perspective, the market is slowly recovering. Given China's machinery industry has its own unique comparative advantage, especially the private machinery enterprises are accelerating the pace of "going out" in recent years, this momentum will effectively promote the machinery industry to increase its international market share. Therefore, China Machine Building believes that there can be cautiously optimistic expectations for the moderate growth of mechanical product exports in the coming years.

Specifically, the boom of the machinery industry in 2014 was neither optimistic nor pessimistic. It is expected that the development of the industry will still maintain its "smooth" main tone. New market demand will stabilize at a low level.

From the perspective of various industry developments, it is expected that conventional power generation equipment, metallurgical and mining equipment, heavy machinery, and general machine tools will continue to be in a weak demand in 2014; demand for high-end machine tools, robots, and automatic production lines will increase; construction machinery market will recover. From the ups and downs gradually return to normal; the growth rate of automobile and agricultural machinery production and sales will gradually decline, but the large-scale high-end agricultural machinery products market will still be prosperous.

Cai Weici reminded companies that from the apparent point of view, the downturn of the machinery industry in the past two years was due to the lack of demand and overcapacity. However, this is only a superficial reason. The deeper and more essential reason is that the economic development stage in China has undergone profound changes, but the industry The development model has not changed along with it.

He believes that under the "buyer's market", whether it can meet the increasing and increasingly diversified requirements of users has become the only standard to measure the "good or bad" products, and it has also become a device manufacturing company can be recognized by the user and eventually become scarce. The main factor of the order.

Therefore, in the current situation, if we want to improve our competitiveness, we must shift from the pursuit of "scale benefits" to the pursuit of "scarcity benefits." In other words, machinery companies must shift their efforts to pursue the "scale benefits" of many products that can be produced by their peers, and turn to every possible means to obtain the "scarcity benefits" that are supported by their own unique advantages.

Specifically, mechanical companies must change the customary thinking of extension and expansion, and strive to cultivate their own unique core competitiveness. Increase investment in R&D, attach importance to the construction of test conditions and investment in human resources, and improve the innovation capability of products and processes. Actively promote the in-depth integration of informatization and industrialization, pursue the green and internationalization of products and production processes, and increase the lean level of production and marketing management of enterprises.

“In the end, we should respond to the severe challenges that have entered the '12th Five-Year Plan'. Mechanical companies must consciously implement the five strategies of 'mainly attacking high-end, solid foundation, innovation-driven integration, and integration of green and green',” Cai Weici stressed.

Regarding the problem of the decline in the export growth rate of mechanical products, Cai Weici suggested that relevant departments should attach great importance to the difficulties encountered in exporting mechanical products. Many difficulties such as trade protectionism, appreciation of the renminbi, and rising costs are rapidly weakening the competitiveness of China's machinery industry. In view of the fact that the machinery industry is the main support for the upgrading of China's foreign trade structure, it is recommended that relevant departments use the regulatory role of taxation leverage to support the healthy and sustainable development of the machinery industry.

Looking ahead to 2014, Cai Weici stated that the prosperity of the machinery industry is neither optimistic nor pessimistic. The overall demand will remain tight and the development of the industry will maintain its “smooth” tone. It is expected that the increase in production and sales will generally be between 10% and 15%; the increase in profits will be about 10%; the increase in export earnings will be between 5% and 8%. At the same time, the decline in the industry's profit margin still needs the attention of the entire industry, and it needs to accelerate the pace of transformation and upgrading.

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The basic hoist has two important characteristics to define it: Lifting medium and power type. The lifting medium is either wire rope, wrapped around a drum, or load-chain, raised by a pulley with a special profile to engage the chain. The power can be provided by different means. Common means are hydraulics, electrical and air driven motors. Both the wire rope hoist and chain hoist have been in common use since the 1800s, however mass production of an Electric Hoist did not start until the early 1900s and was first adapted by Germany. A hoist can be built as one integral-package unit, designed for cost-effective purchasing and moderate use, or it can be built as a built-up custom unit, designed for durability and performance. The built-up hoist will be much more expensive, but will also be easier to repair and more durable. Package units were once regarded as being designed for light to moderate usage, but since the 60s this has changed. Built-up units are designed for heavy to severe service, but over the years that market has decreased in size since the advent of the more durable packaged hoist. A machine shop or fabricating shop will use an integral-package hoist, while a Steel Mill or NASA would use a built-up unit to meet durability, performance, and repairability requirements. NASA has also seen a change in the use of package hoists. The NASA Astronaut training pool, for example, utilizes cranes with packaged hoists.

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