From September 1st, AQSIQ implemented mandatory 3C certification for child safety seat products, and there is less than one month. If 3C certification is really implemented, the child safety seat without 3C certification will be available on the market. Can't be sold on the shelves.
"Securities Daily" reporters found that through the browsing of major websites and stores that sell child safety seats in physical stores, salesmen have consciously mentioned 3C certification when introducing products, and the major brands sold in Jingdong will also be the first. The batch passed the national 3C certification product and replayed the product's headline introduction.
Despite this, a senior industry insider working on child safety seats told the Securities Daily that the current number of child safety seats sold on Taobao has only reached 20% through 3C certification. “In other words, before September 1st, 80% of child safety seat products would be at risk of being removed if not certified for 3C.â€
Experts from the China Association of Automobile Manufacturers said in an interview with the Securities Daily that the state's mandatory 3C certification is to regulate the quality of child safety seats or to pave the way for safety legislation.
3C certification from September 1st According to the survey conducted by the Ministry of Public Security's Road Traffic Safety Research Center, the average utilization rate of child safety seats in China is 11.5%. This data is only the result of a survey of families with cars. If the number of families with and without cars is added, the result may be around 2% to 3%.
The reason for the low usage rate is that, in addition to the lack of security awareness, another important reason is that the child safety seat market is mixed.
To this end, as early as last January, the General Administration of Quality Supervision, Inspection and Quarantine and the National Certification and Accreditation Administration jointly issued the "Compulsory Product Certification Announcement for the Implementation of the Restriction System for Motor Vehicle Children Crew". According to the regulations, since September 1 this year, child safety seats that have not passed 3C certification will not be manufactured, sold, imported or used in other business activities. 3C certification will become the standard for products to be sold on the shelves.
It is understood that the 3C test project for child safety seats includes four aspects: static test, dynamic test, combustion test, and toxicity test. As long as the child safety seat passes the above four test standards, you can get 3C certification.
Some insiders said that 3C certification is different from "national pumping" and "ground pumping". It only tests two aspects, but needs the above four standards to meet the requirements, in order to pass 100%. This standard is based on EU and US standards and is close to international standards.
After passing, each 3C mark has a random code behind it, and each random code has a corresponding manufacturer and product. When issuing the compulsory product certification mark, the certification mark issuance management center has entered the code corresponding product into the computer database, and the consumer can conduct the code query through the National Quality Certification Center.
Taking the domestic safety seat brand as an example, since the beginning of this year, the safety seat produced by Thanksgiving has newly added anti-counterfeiting identification. After consumers purchase the product, they can view the 3C certificate and 3C code. The user can also thank the official website or the phone. Inquire.
Consumers should choose safety seats that are suitable for baby use and car use based on different functions based on product safety.
But in fact, consumers have not developed the habit of actively checking whether the product has 3C certification when purchasing a child safety seat. A Jia girl told reporters that she did not realize when she bought a brand child safety seat. Look at the certification, just think which brand is big to buy which.
Another Mr. Xie said that when he purchased a safety seat of a foreign brand, he looked at the “foreign certification and test rankingâ€.
80% of the products have not passed the 3C certification. The AQSIQ mandatory child safety seat 3C certification is due to the uneven quality of the products currently on the market.
The "Securities Daily" reporter entered the child safety seat on Taobao. The number of baby came out was 86,900, of which the price ranged from two to three hundred yuan to several thousand yuan.
A senior person with a child safety seat said that due to the national regulations, all child safety seats must pass 3C certification on September 1, so that a large number of child safety seats that have not passed 3C certification will be removed from the Tmall. According to the data provided by Taobao, at least 80% of the products are not certified by 3C. As a result, many stores will be closed. “To this end, Taobao is also active with certified seat manufacturers. Communicate, I hope that the store agent has passed the 3C certified child safety seat."
The above-mentioned person added that there are currently 3,246 products on the entire Taobao, but only 669 products have 3C certification. The reason for this is that a brand has many products, and only one product has 3C certification. Others No.
From the price point of view, whether it is a physical store or major websites, the price of child safety seats ranges from two to three hundred yuan to several thousand yuan. Some insiders who are engaged in the sales of agent child seats told reporters that "the market price is generally less than 600 yuan. The seats are not very reliable, before a brand of children's seats sold only 200 yuan, consumers are swarming to buy."
When the Securities Daily reporter visited the offline store selling child safety seats, it was found that although there was less than one month from the enforcement on September 1, there are still many child safety seats sold in the market. There is no national 3C certification.
A store staff specializing in child safety seats in the East Fifth Ring Road told reporters that some of the internationally-branded child safety seat certifications sold in their stores are foreign standards, which are different from the domestic 3C certification. At least 60% of the products in the store have not passed the national 3C certification. By August 20th, we will unify the products that have not passed the national 3C certification." The above staff added.
Certification is paving the way for legislation?
Although China's child safety seats have not yet been formally legislated, Shanghai, Shandong and Shenzhen have also imposed mandatory regulations on the use of safety seats for children under the age of 4 in private cars. The industry expects that the child safety seat market will usher in rapid development, and the demand will increase to 12 million to 15 million per year.
Previously, the China Automotive Technology and Research Center (referred to as: China Automotive Center) experts said that although the domestic child safety seat market demand for rapid growth, but due to lower barriers to entry, in the development of the domestic child safety seat industry, the market The normativeness is not strong, the implementation of the regulations is not enough, and the 3C certification has just begun, and a good market order and competitive environment have not yet been formed.
Ye Shengji, deputy secretary general of China Association of Automobile Manufacturers, said in an interview with Securities Daily that the development of China's auto industry is a rising star, so there will be a gradual process for the recognition of child safety seats, with the car ownership. Increase, the protection of children in the car is even more important.
“The national mandatory 3C certification is to further regulate the child safety seat products and promote the popularization regulations.†He also said that compared with the European and American countries, the child safety seat is the front-loading market, that is, when buying a car. The child safety seat is equipped, and the child safety seat in China is the aftermarket. In the actual sales process, I don’t know if the person who came to buy the car has children, but there is still a process for China to do the front loading market. .
It is understood that at present, more than 40 countries around the world have clearly legislated that children under the age of 12 are eligible for child safety seats.
Ye Shengji also said that the enforcement of 3C certification in China is to further standardize the market and pave the way for future implementation of the regulations.
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