China’s 4th Invasion of Light Wood for Forced Upgrade of Profitability is Expected to Improve


What is different from the light wood market is that the heavy firewood market's forecast for the full implementation of the National 4 Standard on January 1 is relatively flat.

"In addition to engines for agricultural machinery products and construction machinery, we have clearly not produced any products under the Fourth National Emission Standard (hereinafter referred to as the "National Four Standards"). In the interview on January 6, a head of the sales department of heavy diesel engine enterprises was interviewed. This is indicated. At the same time, some companies also stated that compared with the previous products, the national standard for the fourth standard products will increase the profit rate of each engine, although the output may decline.

The postponed National IV standard was fully implemented on January 1 this year. The "Announcement No. 27" issued by the Ministry of Industry and Information Technology last year pointed out that the “announcement” applicable to the third phase of the national automobile emission standard diesel vehicle product was abolished on December 31, 2014. Since January 1, this year, the Guosan diesel vehicle product will not be sold. .

The National Fourth Standard, which was postponed many times, has left many engine companies unprepared. In particular, last year, the implementation of the National Fourth Standard made it even more difficult for many engine companies that produce light diesel products to plan production and market layout.

Then, as of January 1, this year, the formal implementation of the National IV standard will change the market layout and production plan for domestic engine companies.

Light wood is forced to upgrade its profitability is expected to increase

"If this year's National IV emissions enforcement and supervision are done properly, light diesel products may show steady development." said an interview with a head of marketing department of light wood companies. In 2014, due to the unclear trend of the national standard policy and market performance, many light-wood companies were indecisive in scheduling plans. At the beginning of this year, many light-wood companies have gained confidence from the repeal of the "National Announcement of Standard Diesel Vehicle Products" and the government's efforts to prevent and control atmospheric pollution.

In the third quarter of last year, Yuni Power’s “Investor Relations Record Form” disclosed that with the full implementation of the National IV standard in 2015, the engine as an intermediate product, the national standard engine will show an increasing trend. In an interview with the reporter, Yunnei Dynamics stated that it will adjust this year's scheduling plan according to the order intention of the entire vehicle company. The D-series diesel engine jointly developed with German FEV will become the key promotion product this year.

Chen Shuyan, who is responsible for the sales of light commercial vehicles in the market of Cummins (China) Investment Co., Ltd., said that for engine companies with sufficient national standard technology reserves, there will be good performance in the young wood market today. He also said that the full implementation of the State Fourth Standard this year will depend on the strict implementation and supervision of the government's functional departments. Strict supervision efforts will help to promote the growth of the national standard product sales.

According to industry insiders, with the rapid growth of foreign trade and the rapid development of the domestic logistics industry, it will, to a certain extent, promote the development of light trucks and open up the sales of light wood products. According to interviews with reporters and industry insiders, most of the light diesel companies have now switched to four standard engine products in major producing countries. Last year, due to uncertainties in policies and the reserve of engine supporting companies, the National Standard Lightweight Diesel Enterprise was generally in a phase of embarrassment. In the interview, a number of enterprises called for the hope that the government will implement strict enforcement and supervision of the National Standard this year to promote the overall development of the commercial vehicle and parts industry.

Talking about the market expectation of light diesel products this year, there was a voice in the industry saying that due to the increase in engine and vehicle costs brought about by the upgrading of the National IV standard, consumer purchases may be curbed in the short term, especially for light truck users. The price increase caused by the four emission upgrades is much higher than that of heavy trucks. However, from the perspective of long-term development, the profits of vehicle companies and engine companies on bicycles and single engines will increase.

Although most companies are optimistic about the development of today's young wood products, this does not mean that the light wood industry will experience an overall upward trend. In particular, for some companies with relatively weak technical reserves in the country or problems in management, this year's days will not be much better. The light firewood market structure may change this year.

Heavy wood market transition is relatively flat

What is different from the light wood market is that the heavy firewood market's forecast for the full implementation of the National IV standard on January 1 is relatively flat.

A person in charge of the Xichai sales company stated that from the current perspective, the implementation of the National IV standard in the beginning of this year will be basically the same as the monthly data in the fourth quarter of last year. Regarding the development of the national standard standard heavywood market this year, he said that consumers may still need time to adapt to the National 4 standard, coupled with limited market demand and other factors, the National 4 standard heavy duty diesel products have maintained a relatively steady development trend, and there is no Big fluctuations.

In recent years, foreign engine companies such as Cummins and Fiat Power Technology (hereinafter abbreviated as FPT) have stepped up their plans for the Chinese market, and they generally have higher starting points for emission standards in engine products. What are the changes in the overall implementation of the National IV standard for foreign-funded engine companies?

Zhou Xuehua, manager of marketing communications at Fiat Power Technology Management (Shanghai) Co., Ltd., said that the current implementation of the National IV standard is not yet clear for FPT in terms of production planning and market changes. She said that the market and consumer demand for the national standard engine may need to be cultivated for a certain period of time. At present, FPT mainly focuses on passenger car and construction machinery engine products. At the same time, vehicle manufacturers will also purchase, for example, Euro V, Euro VI, etc. Higher emission standard engine products are used on export models.

According to an interview with reporters, engine companies can generally eliminate the following products from the National IV standard in the production process. Similar to light firewood, the heavy firewood sector will also involve the suppression of consumer purchasing power due to the increase in the cost of buying cars. However, for the various engine companies, the National IV standard heavy wood product has already been produced in the past year. In the short term, China's four emission upgrades may not have too much impact on engine companies' production and market convenience. However, from the perspective of long-term development, the profitability of engine products will be affected by the upgrading of the country's emissions, but whether it will promote the development of the overall market due to the Fourth National Standard still needs time to test.


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