Commercial Vehicles New Energy Dual Track Into Fukuda Crosses 3 Million Doors

The 12-year-old Foton Motors not only created the fastest-growing record in the history of Chinese cars, ushered in the 3 millionth offline, but also cooperated with Daimler to open the international market and become a global goal for Foton Motors. The important weight. Foton Motor News spokesman Zhao Jingguang said that the commercial vehicle business is a star business of Foton Motor and is now achieving a new leap with new energy R&D.
First commercial vehicle for five consecutive years
It is understood that the 12-year-old Foton Motor production and sales increased year by year, creating the fastest growing record in the history of Chinese cars. In 2008, the total sales volume exceeded 400,000 units, ranking the first in the domestic commercial vehicle market for five consecutive years, and light trucks ranked first for 10 consecutive years. In addition, since entering the medium-heavy card market in 2003, the Futian medium- and heavy-duty trucks have achieved rapid profitability and gradually matured into the top five positions in the industry, becoming a dark horse that cannot be overlooked in the medium-to-heavy truck field, and almost simultaneously with the heavy truck market. In 2003, Futian entered the bus market from the mid-to-high end and aimed at the future development trend of the auto industry, new energy.
Zhao Jingguang said: “The advent of adversity in winning the odds is not a day's work. The reason why Foton Motor was able to quickly become the first group army in the fiercely competitive Chinese auto market, the fundamental reason is that Futian’s strategic choice is Correctly, we have chosen the commercial vehicle which is the most suitable entry point for China's national conditions.”
According to the introduction of Zhao Jingguang, on August 28, 1996, 100 legal persons including Beiqi Motor Company jointly initiated the establishment of Beiqi Foton Motor Co., Ltd. The "100-arts man-made Futian" unites the upstream and downstream resources for the development of the company and lays a solid foundation for the development of Foton Motor.
With the efforts of a number of self-owned commercial vehicle companies headed by Foton Motor, after many years of sharpening, in the commercial vehicle market in China, the independent brands have firmly occupied more than 90% of the market share. The use of the car industry is just the opposite. Not only that, China’s commercial vehicles have also taken the lead in rushing out of the country to create an international market and explore an outward-oriented development model. The data shows that every year in China's auto exports, commercial vehicles account for more than 70% of the proportion.
Niu Wenyuan, head of the Sustainable Development Strategic Research Group of the Chinese Academy of Sciences, said: “The world's commercial vehicles depend on China, and China’s commercial vehicles depend on Futian.” Foton Motor, as the first brand of commercial vehicles in China, has led the direction of China’s commercial vehicles. It has also become the spiritual leader and the mainstay of independent innovation in the Chinese auto industry.
Towards the industry's first group army
For the current achievements and the total sales of 3 million vehicles, Foton Motors is not satisfied, this can be seen from the recent actions of Futian. On January 6, at the business conference of Foton Motor Co., Futian launched ten new models of 09 models and launched a blockbuster on the market. On January 9, Foton Motor launched the China for Beijing. The first "commercial car" that originated from the European CDV model - Mickey.
Some experts predict that China’s automobile industry will first be out of the country and become an internationally renowned brand automobile company. It is very likely that it will be born in the field of commercial vehicles. The goal that Foton Motor has set for itself is: By 2010, it will annually produce and sell 1 million automobiles, of which 300,000 will be exported overseas and realize sales revenue of 80 billion yuan, making Foton a world-class automobile manufacturing enterprise.
At the site of the 300,000th car and 300,000 heavy-duty trucks off-line ceremony, Foton Motor also signed an agreement with the Huairou District Government on the bus-in-town project of the village and the intention to govern the procurement of bus services for the yellow-labeled car. According to the agreement, Foton Motors will, in accordance with the overall requirements of Beijing's overall deployment and the overall economic development of Huairou District, take the improvement of suburban traffic conditions as a starting point, gradually update and add a batch of suburban public transport vehicles for Huairou, thus creating more travel for the suburban people. More convenient.
It is reported that this is the third large bus passenger car after the recent signing of 800 hybrid bus orders with Beijing Public Transport Group and the signing of suburban bus procurement intentions by the government of Changping District. Passenger cars are becoming the most promising new profit growth point for Foton.
New energy has become a breakthrough In recent years, the development of new energy vehicles has been increasingly valued and favored by auto companies, government departments, and public transportation systems, and there is a tendency to gradually replace the existing public transportation system vehicles. This development trend not only conforms to the central concept of the scientific concept of development and the national energy-saving and emission-reduction policy, but also conforms to the current central government's call for expanding domestic demand and stimulating economic growth. It is bound to become a new economic growth point and break the bottleneck of the development of the automotive industry. One of the initiatives.
Now the industry mentions Futianou V, first of all remember the keywords of “hybrid bus” and “energy saving and environmental protection”. In early 2008, Guangzhou First Bus Co., Ltd. purchased 30 Futian hybrid buses at one time. Since then, Foton Motor has become a leader in the industrialization of new energy vehicles. Recently, Beijing Public Transport Group and Foton Motor have signed purchase orders for 800 hybrid vehicles. This has become China's largest single-energy bus procurement operation so far. On December 28, 2008, Beijing New Energy Automobile Design and Manufacturing Industrial Base settled in Futian, which provided strong guarantees for the development and development of Futian New Energy Vehicle.
Experts in the industry believe that new energy vehicles have become a magic weapon for Foton Motor’s surprising success in the current economic adversity, and Foton Euro V buses, which are benchmarks in the field of new energy in the Chinese automotive industry, will surely become the company’s most promising profit growth point in the future.
Jointly with Daimler to expand the market On January 29, Beiqi Foton Motor Co., Ltd. and Daimler AG jointly signed the "Commercial Vehicle Cooperation Agreement" in Berlin, Germany. The two sides agreed to set up a 50:50 medium-duty-card joint venture in China to provide medium- and heavy-duty trucks and technologies, and explore other opportunities to expand the international production and sales of Futian Auman brand in the global market.
It is understood that the cooperation between Daimler and Foton Motors is highly complementary to both parties, which will help both parties jointly explore the international market and achieve a win-win strategy. After the joint venture is established, a new R&D center will be established within the joint venture. Under the guidance of relevant technical experts from Daimler, this R&D center will implement a new quality system, which will help Futian Auman Heavy Trucks achieve a qualitative improvement in product reliability, safety, etc., thus enhancing overall European standards. Man heavy truck quality.
However, unlike the traditional Chinese joint ventures in the automotive industry, the joint venture between Daimler and Foton has taken a new step. The Chinese joint venture company is the operating center of the global cooperation between the two parties, which is the global cooperation between the two companies. Management decision, R&D, production, supply chain management, marketing management and other centers. The Auman brand products produced by future joint ventures can be sold overseas through Daimler's sales system; domestically produced Daimler heavy truck engines can be equipped with Auman heavy trucks to enhance the competitiveness of Auman heavy trucks in China and emerging markets. This will enable the two parties to complement and benefit from the two markets at home and abroad.
By joining hands with Daimler, Foton Motors and Daimler jointly conduct overseas investment, which can circumvent the trade barriers and obstacles that Chinese auto companies often encounter when setting up factories in foreign markets, so that they can seize the favorable opportunity to occupy overseas markets in time; Through the cooperation with Daimler, Foton Motor will have the opportunity to digest, absorb and utilize Daimler's advanced R&D technology, global operating experience and resources, not only to enhance the international competitiveness of Foton Auto's products, but also to realize Futian Automotive's The global leap-forward development provides brand reputation and marketing network support.
The industry believes that with the establishment of the Foton Daimler joint venture, the market situation of China's heavy trucks will change accordingly. In addition, using Daimler's global operating experience and sales network, Futian Auman will take the opportunity to enter the international market. Business Daily Reporter Lan Zhaohui
View related topics: Beiqi Futian, Futian Automobile brand value of 22.157 billion yuan

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