In the commercial vehicle market, the year of change was uneven and the sales of micro-cars fell the most
In 2011, it was an uneasy year for Chinese commercial vehicle companies. Sales volume began to slow after two years of rapid development. This seems to make Chinese auto companies accustomed to high growth difficult to adapt at one time, and many companies are concerned that the Chinese auto market will enter a deceleration zone. Now that half of 2011 is over, have auto companies already faced reality and what will happen to their survival?
Commercial Vehicle Company: Dismal Business
The first half of 2011 was the most difficult stage for the heavy-duty truck industry. The reason is that most companies believe that there are several important factors that affect the development of the heavy-duty truck market. For example, the macroeconomic situation of the country changes, and the fuel consumption inspection of the Ministry of Transport tightened. Millions of sales have water, inventory is too large, and the international situation is turbulent.
From the corporate data, the sales of Dongfeng Commercial Vehicles declined slightly, and the sales of FAW Jiefang and China National Heavy Duty Truck both dropped by double digits during the first half of the year. Among them, the sales volume of FAW Jiefang heavy trucks fell by more than 30% year-on-year, becoming the first tier of companies with more serious declines. In comparison, some of the relatively small heavy truck companies achieved slight growth in the first half of the year.
In light-duty trucks, sales of low-end light trucks fell the most. Low-end light truck users are generally concentrated in the secondary and tertiary markets. In the event that the economic situation is not optimistic, the purchasing power will be greatly reduced. At the same time, these users are very sensitive to the price of light trucks. After the preferential policies such as automobile going out of the countryside were withdrawn, many users chose to hold the money for purchase.
At present, JAC, Foton, Dongfeng, Jinbei and other companies have a serious decline in market share in light trucks. However, high-end light trucks are thriving. High-end light trucks have strong purchasing power, and purchases do not rely on policy incentives. Therefore, the policy environment is for high-end light trucks. The impact of the market is not significant.
In the passenger car industry, due to the advance overdraft in the passenger car market in 2010, the market demand in the first half of 2011 was weak. Except for the Shenzhen Universiade, the entire passenger car market has almost no other pulling factors. The downturn in the passenger car market is also related to the macroeconomic situation. In order to curb inflation, the deposit reserve ratio has been continuously raised in the first half of 2011, which has resulted in tight funding for vehicle units and inability to update or purchase vehicles. The entire passenger car market has given people a dismal feeling.
Micro-enterprise: Sales decline is most obvious
In the first half of 2011, sales of cross-type passenger cars represented by micro-customers declined most significantly. According to data released by the company, SAIC-GM-Wuling, the leading company in the micro-subsidiary industry, sold 641,324 units in the first half of the year, a year-on-year decrease of 5.4%. Most other companies also saw sales decline.
Since micro-customer users mainly come from the secondary and tertiary markets, including the rural market, these consumers are very sensitive to prices. The car-to-country policy implemented in 2009 and 2010 has improved the micro-customer's price/performance ratio and has driven a large number of consumers to purchase cars. Now that the policy is withdrawn and the leverage of the price disappears, some demanding consumers have also suspended the purchase plan. When visiting micro-markets, it was even discovered that there were more people selling cars than those who bought cars, and the market was unusually deserted.
At the same time, the current competitive environment in the micro-carrier industry is becoming increasingly fierce. In addition to the traditional micro-enterprise Wuling, Chang'an, and Dongfeng Xiaokang bully markets, in recent years, the new micro-passenger brands including Shaanxi Auto Group and Beiqi Weiwang have been launched and participated in the competition. The number of competitors has increased and the market has even started a price war. Some micro-vehicle dealers that have been unable to make profits for a long time have begun to change course and are preparing to resell cars.
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