Luxury cars lead the car market price cuts

At present, the prices of entry-level products of foreign luxury brand cars have been dropping, which has caused unprecedented pressure on the mid-to-high-end car market. Chevrolet Malibu recently launched official price cuts, which triggered a chain reaction in the mid-to-high-end auto market, and many competitors lowered their prices.

In a Guangzhou Automobile Honda 4S shop, Accord's current price cuts have reached 39,800 yuan, an increase of 3,000 yuan from the highest price of 36,800 yuan two weeks ago. Dongfeng Yueda Kia dealers said that the current K5 model price cuts have also increased, from the beginning of last month's highest 30,000 yuan to 45,000 yuan, the preferential margin increased by 15,000 yuan.

Prior to this, Shanghai GM had just announced that Chevrolet Mai Rui Bao launched dealer-level promotional activities across the country. The entire department reduced its price by 20,000 to 25,000 yuan. This is the first time in recent years that Shanghai GM has adopted an official stance on its products.

Yan Jinghui, deputy general manager of the Beijing Asian Games Village Automotive Trading Market, said that a large number of products are currently on the market in the 150,000 yuan range, especially in the mid- to high-end car camps. Beijing Hyundai's eighth-generation Sonata and Dongfeng Yueda Kia K5 have already taken the lead in testing. Million market.

For this step-wise price reduction, Mai Rui Bao did not rush to follow up, the end market still belongs to the dark behavior of dealers, but this time a new round of price war started to send a signal that is 150,000 Yuan's price zone will become a strategic location for mid-to-high-end vehicles.

Current price adjustments for mid-to-high-end vehicles are still in a wait-and-see posture. A company official who declined to be named stated that the official price of Malibu was adjusted to less than RMB 150,000. If the effect is obvious, it will inevitably cause a new round of official price adjustments for other brands.

Cui Dongshu, deputy secretary-general of the National Passenger Vehicles Association, said that the next 150,000 yuan price range will gradually become a new growth point for the domestic high-end car market. If the manufacturers' pricing is reasonable and the product configuration is competitive, the market share will be further increased. Promote. "In the case of sluggish demand growth, whoever first discovers market trends and actively adjusts the positioning of its own product line, whoever is likely to win," said Cui Dongshu.